Visual IQ^® On-Demand Webcasts

Visual IQ is committed to providing you with complimentary educational content in a convenient, rich media webcast format. These high quality on-demand virtual events feature valuable advice and recommendations for both marketers and agencies, and for both executive level and practitioner level marketers in the areas of marketing integration, cross channel attribution management and marketing mix optimization.

Among many topics covered, you’ll learn best practices and proven strategies on how to:

• Consolidate The View & Understanding of Your Marketing Ecosystem
• Improve Your Enterprise Marketing Performance Measurement
• Use Attribution Management to Inform Your Optimization Strategies
• Integrate Your Online and Offline Efforts for Maximum Return
• Optimize Your Marketing Channel Mix to Increase ROI
• Increase the Average Lifetime Value of Your Customers
• Leverage Your Current Cross Channel Data to Predict Future Performance

The 50-60 minute presentations listed below are excellent resources for you and your colleagues to learn strategies, tactics and techniques that you can employ to drive increased marketing ROI.

Just click on the webcast titles below, fill out the registration form, and view each webcast at a time that's convenient for you.

Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to Actions

This 55-minute on-demand webacast, available to view at your convenience, is moderated by Visual IQ Vice President Madan Bharadwaj and features senior ad agency executives from Annalet and Hill Holliday. They discuss fractional attribution methodology, as well as how typical insights derived from attribution can be turned into actions and operationalized within marketers' optimization practices.

Marketing Attribution Demystified: Ask the Experts

This 60-minute on-demand webacast, available to view at your convenience, is moderated by Search Engine Land Executive Editor Chris Sherman, and features Visual IQ executive Manu Mathew and Madan Bharadwaj answering questions about attribution management best practices from the audience, as well as from the moderator.