Visual IQ^® White Papers & Research Studies

Visual IQ regularly publishes educational white papers and research studies – written to benefit both marketers focued on marketing analytics or people at agencies focused on marketing management, and both executive level and practitioner level readers. Among many topics covered, you’ll learn best practices and proven strategies on how to:

• Consolidate The View & Understanding of Your Marketing Ecosystem
• Improve Your Enterprise Marketing Performance Measurement
• Use Attribution Management to Inform Your Optimization Strategies
• Integrate Your Online and Offline Efforts for Maximum Return
• Optimize Your Marketing Channel Mix to Increase ROI
• Increase the Average Lifetime Value of Your Customers
• Predict Future Performance to Justify Your Marketing Investments

These white papers address trends, strategies, tactics and techniques that will help increase your marketing ROI, and Visual IQ openly publishes (no sign-up required) this content to enhance advertisers’ and agencies’ understanding of the power of cross channel marketing intelligence to drive campaign and channel optimization.

Below is a list of currently available cross channel marketing white papers published by Visual IQ, available for you to view, download, print and distribute with our compliments (no sign-up required):

10 Steps to Enterprise Marketing Measurement: A Marketing Executive Checklist

This white paper provides an executive level blueprint for viewing, analyzing and optimizing the performance of your organization’s marketing ecosystem. Topics include data integration, defining key performance indicators, creating visual scorecards, identifying cross campaign and cross channel attribution, and taking action on the insights gained through marketing intelligence activity.