True marketing effectiveness often feels out of reach. Learn how a holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.READ MORE
Learn why combining marketing mix modeling and multi-touch attribution compromises your data and leads to inaccurate measurement.DOWNLOAD THE EBRIEF
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True marketing effectiveness often feels out of reach. Learn how a holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.Read More
79% of CMOs say their organizations aren’t prepared to pursue digital marketing opportunities.* Learn how to keep up with the pace of change.Get The eBook
*Source: Accenture’s “The C-level Disruptive Growth Opportunity.”
63% of marketers face challenges planning their marketing budget. Find out how data-driven decision making improves confidence and results.READ THE STUDY
Whether you’re a CMO, brand manager or channel owner, you need to make accurate, data-driven decisions about your strategies, audiences, tactics and timing, so you can create the best experiences for your customers, and the greatest returns for your business. But different marketing functions require different types of data, at different cadences, and at different degrees of granularity in order to be effective. At Nielsen, we combine the power of diverse analytic approaches so you and your team have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our Marketing Effectiveness solutions deliver the actionable intelligence you need to optimize budgets, consumer experiences and business results.Discover More
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