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Marketing performance problem—or, is it really a measurement challenge?

True marketing effectiveness often feels out of reach. Learn how a holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.

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Don’t be a statistic.

79% of CMOs say their organizations aren’t prepared to pursue digital marketing opportunities.* Learn how to keep up with the pace of change.

GET THE EBOOK

*Source: Accenture’s “The C-level Disruptive Growth Opportunity.”

Getting started with multi-touch attribution

70% of marketers say that improving attribution is a key area of development for their business.* Learn the steps for executing a successful attribution strategy at your organization.

READ THE EBRIEF

*Source: eMarketer’s “Marketers Continue to Push Ahead for a More Holistic Attribution Practice.”

Marketing performance problem—or, is it really a measurement challenge?

True marketing effectiveness often feels out of reach. Learn how a holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment.

Read More

Don’t be a statistic.

79% of CMOs say their organizations aren’t prepared to pursue digital marketing opportunities.* Learn how to keep up with the pace of change.

GET THE EBOOK

*Source: Accenture’s “The C-level Disruptive Growth Opportunity.”

Getting started with multi-touch attribution

70% of marketers say that improving attribution is a key area of development for their business.* Learn the steps for executing a successful attribution strategy at your organization.

READ THE EBRIEF

*Source: eMarketer’s “Marketers Continue to Push Ahead for a More Holistic Attribution Practice.”

Nielsen Visual IQ’s
Marketing Effectiveness Solutions

The right performance insights for every marketing role.

Whether you’re a CMO, brand manager or channel owner, you need to make accurate, data-driven decisions about your strategies, audiences, tactics and timing, so you can create the best experiences for your customers, and the greatest returns for your business. But different marketing functions require different types of data, at different cadences, and at different degrees of granularity in order to be effective. At Nielsen Visual IQ, we combine the power of diverse analytic approaches so you and your team have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our Marketing Effectiveness solutions deliver the actionable intelligence you need to optimize budgets, consumer experiences and business results.

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Your challenges are our inspiration

We understand the people-based measurement and optimization challenges you face every day. Let us show you how we can help.

Our Solutions

Nielsen Visual IQ delivers the timely, actionable, audience-driven intelligence your team needs to maximize marketing effectiveness in today’s consumer-led, multi-screen world.

STRATEGIC MEASUREMENT

Optimize investments across your entire marketing portfolio

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ATTRIBUTION

Measure each touchpoint in the consumer journey

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AUDIENCE

Analyze the unique profiles of customers and prospects

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ACTIVATION

Take immediate action on insights to produce outcomes

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