About Visual IQ

As the world’s leading provider of marketing intelligence, Visual IQ combines people-based insights with tactical marketing performance — so you can optimize budgets, consumer experiences and business results

Why Visual IQ

We provide the sophisticated intelligence you need to deliver on the promise of people-based marketing. As the number of marketing and advertising touchpoints explode and experience becomes the new battleground for competitive differentiation, it’s easy to feel overwhelmed. Leveraging our rich history of marketing attribution expertise, we identify your customers and prospects across touchpoints and devices and marry their unique profiles with tactical marketing performance – all within a single platform. With clarity into the messages, offers, creatives and other granular tactics that influence a specific audience, you can confidently orchestrate consumer experiences across channels and devices, and optimize your spend to drive the success metrics you care about most.

Welcome to the new intelligence for the new marketing age.

Our mission

When it comes to maximizing results, we understand your primary challenge is optimizing the consumer journey – and your budget – across multiple touchpoints. With today’s media and marketing landscape, it’s harder than ever. We want you not just to survive the soaring expectations of consumers, but thrive by ensuring your marketing and advertising is more relevant than ever before. We’ve tasked ourselves to:

  • Deliver a platform that empowers marketers to analyze consumer behavior across channels and devices and optimize marketing and advertising performance by audience segment.
  • Channel our expertise in marketing attribution to offer you a powerful, seamless and easy-to-use solution for understanding marketing performance in combination with consumer profiles.
  • Make our platform indispensable.
  • Relentlessly innovate in order to exceed your needs.
  • Deliver extraordinary value to our stakeholders, employees and partners.
  • Ensure that the values of our team will help you succeed.

We are inspired by the idea of making your every day as a marketer even better.

Optimize your marketing performance

See how some of the world's largest, most successful and most demanding brands and agencies use Visual IQ's Marketing Intelligence Platform to optimize marketing and advertising performance by audience segment.

News & Events

As leaders in marketing intelligence and people-based measurement and optimization, Visual IQ executives are frequently quoted by business and trade press and participate as sponsors and speakers at leading marketing industry events. We also issue press releases about our latest news, as well as marketplace trends. Whether you work for a brand or an agency, or are a marketing executive or practitioner-level learner, we're here to keep you updated on the latest trends.

Our Management Team

Visual IQ knows the marketing and advertising industry inside and out, and we have the top talent to prove it. Our team includes experienced marketing intelligence professionals who have spent time at some of the world’s most successful brands, as well as at the industry’s leading agencies. Our experience spans both traditional and interactive marketing. We also bring you the creative power of experts in the disciplines of data management, marketing attribution and customer experience.

Our Blog

The Visual IQ blog keeps you up-to-date on the latest marketing intelligence news, trends and insight. Be sure to come back often to see what’s new.