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7 Things We’re Looking Forward to at Adobe Summit

March 15, 2018 - By Ralph Robertson, Chief Revenue Officer, Visual IQ

7 Things We’re Looking Forward to at Adobe Summit

On March 25-29, the Visual IQ team will head to Las Vegas to attend Adobe Summit, the premier event for digital marketers and advertisers.

This year’s event focuses on customer experience -- the strategies, tools, and insights you need to put the customer experience first. It’s a showcase of A-list speakers, new technology, interactive sessions, and a great chance to network with like-minds from around the world.

The 2018 Summit will have more than 12,000 digital marketers, advertisers, publishers, developers and analysts from 42 countries. Organizers promise that attendees will leave with “new strategies for delivering consistent, continuous, and compelling experiences that delight customers at every touchpoint.”

Register with the Visual IQ Discount Code

If you haven’t registered, we'd like to offer you a $200 discount off the current ticket price. Simply click here and enter code: visvjzda10264_131

Here are seven things we’re looking forward to this year. Make sure you stop by booth #241 to meet the team and tell us your favorite things about Adobe Summit.

1. Serious Star Power

The speakers at this year’s event represent some of the most interesting and well-respected minds in marketing today. There’s Sir Richard Branson, entrepreneur and founder of Virgin, one of the world's most recognized and respected brands; Actor Leslie Jones, Saturday Night Live veteran and star of Ghostbusters and Trainwreck; and philanthropist and NFL Defensive Player of the Year JJ Watt of the Houston Texans. These household names are joined by leaders of big brands including Coca-Cola, Dell, GE, Chobani, Sky, Thomson Reuters and more.

2. Confab of Ideas

We always love an opportunity to connect with entrepreneurs, innovators and marketers to discuss ideas, trends, and tactics. Adobe Summit is an excellent opportunity to hear some of the new ways our peers have been incorporating to create outstanding customer experiences.

3. Marketing Intelligence Exchange

People-based marketing, fueled by rising consumer expectations and their complex, multi-channel, multi-device journeys, has forced marketers to rethink traditional approaches. We anticipate many conversations about the kind of data and technology that brands need to build outstanding customer experiences and master a truly people-based approach.

4. Showing Off Our Platform

Adobe Summit is an exciting chance for many marketers to get a walk through of our Marketing Intelligence Platform, a next-generation solution that combines audience demographic and behavioral attributes with tactical marketing performance in a single user interface. The platform enables brands and agencies to discover their best-performing marketing based on the people who matter most. To see it in action, visit us at Booth 241.

5. Sharing Visual IQ News

Nielsen’s acquisition of Visual IQ continues to make news, as industry analysts and thought leaders explore the implications of the integration and the nuances of multi-touch attribution. Hear what editors from business and industry press are saying about the importance of marketing intelligence and the challenges and opportunities of cross-channel attribution.

6. Networking

The Summit has plenty of opportunities to connect with speakers, Adobe partners and experts, and digital marketers from all over the world. We’re going to make the most of our time away from our desks to make important connections at the Welcome Reception and Community Mixer and have a little fun while we’re at it.

7. Beck at the Bash

This year, Grammy award-winning musician Beck will perform at the Summit Bash. Beck, an American singer, songwriter, rapper, record producer, and multi-instrumentalist, broke onto the scene in 1994 with his hit single "Loser," which any attendee at Adobe Summit certainly won’t be.

Schedule Your Onsite Meeting

Interested in learning more? CLICK HERE to schedule your 1-on-1 onsite session with our team for a quick demo.

  • Tuesday, March 27th from 7:30am - 8:30pm
  • Wednesday, March 28th from 7:30am - 7:00pm
  • Thursday, March 29th from 8:00am - 5:30pm

Visit the Visual IQ Booth #241

If you can’t schedule a meeting but would like to learn more about Visual IQ, stop by our Adobe Summit booth #241 or CONTACT OUR TEAM to set up a call that works for your schedule.

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