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Nielsen Visual IQ in the News - UK/EU Media

August 07, 2018 - By Ginna Hall, Senior Writer, Nielsen Visual IQ

Nielsen Visual IQ in the News - UK/EU Media

Nielsen Visual IQ and multi-touch attribution are in the media spotlight in the United Kingdom and the European Union, with editors from business and industry press writing about the challenges and opportunities of cross-channel attribution in the digital era.

Several outlets covered our new study, Solving the Marketer’s Dilemma How Data-Driven Decision Making Improves Budget Confidence and Results. The study looks at how B2C marketing decision-makers are managing budgets. It revealed a number of issues marketers face when allocating, measuring and adjusting budgets. One surprising finding: 3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget.

In other coverage, Nielsen Visual IQ EU General Manager Vaness Tadier was a sought-after source of insight for many publications, sharing her insights into how marketers can improve their marketing effectiveness. Read on to see more articles in the EU media.

June / July 2018 Nielsen Visual IQ Media Coverage - UK/EU

AdMap Why brands should embrace the shift to experiential marketing
BDaily Yorkshire Building Society selects Nielsen’s Visual IQ Platform for Audience-Based Performance Analysis
Business Chief Yorkshire Building Society to adopt Nielsen’s Visual IQ platform
Digital Doughnut

The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

Digital Strategy Consulting

60% of marketers not confident in budget allocation

Econsultancy

The best digital marketing stats we’ve seen this week

Econsultancy

What are the benefits of multi-touch attribution?

ExchangeWire Winning the War Against Amazon
Fourth Source Starting the digital conversation with today’s empowered consumer
MarketingTech

How to keep up in the era of digital progression

MarketingWeek Budget allocation, display ads, influencer marketing: 5 killer stats to start your week
NetImperative

60% of marketers not confident in budget allocation

PerformanceIN

Data-Driven Marketing: There is No Excuse for Poor Measurement

RetailTechNews

Winning the War Against Amazon

Learn More

To learn more about how multi-touch attribution can help you be a better marketer in the digital era, download our ebook: Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

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