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Nielsen Visual IQ in the News - US Media

August 16, 2018 - By Ginna Hall, Senior Writer, Nielsen Visual IQ

Nielsen Visual IQ in the News - US Media

The demand for marketing measurement -- and marketers' questions about it -- are growing. The marketing press is keyed into companies' need to demonstrate, prove and manage ROI. As a result, Nielsen Visual IQ and multi-touch attribution are in the media spotlight, with business and martech industry reporters writing about the challenges and opportunities of cross-channel attribution in the digital era.

Several outlets covered our new study, Solving the Marketer’s Dilemma How Data-Driven Decision Making Improves Budget Confidence and Results. The study looks at how B2C marketing decision-makers are managing budgets. It revealed a number of issues marketers face when allocating, measuring and adjusting budgets. One surprising finding: 3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget.

In other coverage, CEO Manu Mathew and CMO Wayne St. Amand continue to be sources of insight for many publications, sharing their observations about the challenges facing marketers today and how they can improve their marketing effectiveness. Read on to see more articles in the US media.

June / July 2018 Nielsen Visual IQ Media Coverage - US

AdExchanger Consultants Know How To Nose In; French Tech Under Silicon Valley’s Shadow
Business 2 Community

Marketing Specialists vs. Generalists: Teams of the Future

Business 2 Community

Breaking Down Silos For A Well-Oiled Marketing Machine

Business 2 Community

Questions You May Be Forgetting to Ask Your Martech Vendors

Business 2 Community

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

Destination DRM

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

Managed Healthcare Executive

Four Data-Driven Best Practices for Reaching Patients

MarTech Advisor

Questions You May Be Forgetting to Ask Your Martech Vendors

Breaking Down Silos for a Well-Oiled Marketing Machine

MarTech Series

Eight Things That Matter from Gartner Digital Marketing Conference

MarTech Series

Five Inconvenient Truths of Multi-touch Attribution (MTA)

MarTech Series

Mastering Customer Experience in the Age of the Empowered Consumer

MarTech Series

Implementing Multi-Touch Attribution: 7 Best Practices

MediaPost

Marketers Need to Use Tools To Decipher Digital Information Explosion

MediaPost

Most B2C Marketers Lack Confidence In Their Budgets: Nielsen Study

Learn More

To learn more about how multi-touch attribution can help you be a better marketer in the digital era, download our ebook: Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

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