August 23, 2018 - By Anne Curtin, Sr. Director of Marketing, Nielsen Visual IQ
We’re excited to share that our Nielsen Visual IQ platform has won the Martech Breakthrough Award for Best Marketing Performance Management Solution!
The Martech Breakthrough Awards honor the best companies, technologies, products and services in the field of sales and marketing technology. Our unique, first-of-its-kind approach to audience-based performance analysis epitomizes the “breakthrough” status that these awards recognize, and we’re thrilled to be acknowledged with such a prestigious award.
Marketing has become an increasingly data-driven discipline.
So, how do we stand out from the crowded field of MarTech?
Optimizing marketing efforts in the age of the empowered consumer means understanding who customers and prospects are, what they like, and the channels, devices and tactics that are most effective in engaging and converting them. Yet disparate systems and outdated measurement techniques make it difficult for marketers to get a comprehensive, 360-degree view.
At Nielsen Visual IQ, we combine the power of audience and attribution in a single user interface, so marketers can analyze the consumer journey and see what’s working best for each audience. Marketers can then use this insight to optimize their budget across all consumer touchpoints and deliver the messages, offers and experiences that maximize business results.
This continued recognition validates our efforts to push the marketing data and analytics industry further than it’s been pushed before. We’d like to extend our congratulations to the other winners who, like us, are continuously innovating to meet the needs of today’s data-driven marketers.