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Nielsen Visual IQ to Host “Quantifying the Value of Snapchat Advertising” Webinar

November 01, 2018 -

Nielsen Visual IQ to Host “Quantifying the Value of Snapchat Advertising” Webinar

Nielsen and Snap will share valuable tips for advertising on Snap in a webinar: Quantifying the Value of Snapchat Advertising. Join us on November 15 at 1:00 PM ET to get insights and best practices for measuring the impact of Snap advertising, along with the findings from an analysis of Snap advertising performance in a top consumer category.

> > Register for Quantifying the Value of Snapchat Advertising today. < <

Snap is committed to supporting efforts for third-party companies to measure the ROI of marketing on their platform. The mobile-only app selected Nielsen to provide insights about Snap performance to advertisers.

Growth and Innovation

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. Now with 188 million daily active users around the world, the app has evolved from focusing on person-to-person sharing to "Stories" of 24-hour chronological content and "Discover,” which allows brands to show ad-supported short-form entertainment.

Snapchat represents a new, mobile-first direction for engagement. Users can interact with virtual stickers and augmented reality objects, and for many, the platform has become “the place” to follow celebrities such as Dwayne 'The Rock' Johnson (Snapchat username: TheRock), Jennifer Lopez (Snapchat username: JLobts), and Reese Witherspoon (Snapchat username: snapsbyreese).

Snapchatters around the world are highly engaged:

  • Users create 1 million Snaps (photos and videos) every day
  • Daily active users open the app 25 times every day
  • Daily active users spend an average of 30 minutes in the app every day
  • 60% of daily active users create with the camera every day

Advertising on Snapchat

With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers through unique ad formats, such as Filters, Lenses, Snap Ads, and Sponsored Stories. But Snapchat’s unique platform, multiple advertising options and constant innovation have presented some challenges for advertisers.

Choosing the appropriate ad format(s), identifying the best audience, designing creative photos and videos, and gaining insight into performance are among the hurdles for first-time brands on this distinct network.

Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately. As an inaugural Snap MMM Partner since August 2017, Nielsen has been at the forefront of incorporating marketing activity data from Snap into marketing mix models for advertisers.

Measuring the Impact of Snap Advertising

Nielsen and Snap will present insights about Snap advertising in a webinar: Quantifying the Value of Snapchat Advertising. Josh Kowal, SVP, Marketing Analytics at Nielsen, and Garvin Roos, Manager, Quantitative Ad Measurement at Snap Inc., will describe the opportunities of the unique platform and best practices for measuring the marketing effectiveness of Snap.

They will also discuss the findings from an analysis of Snap advertising performance in a major consumer product category, and share how marketers can measure and understand the business impact of advertising on Snap.

Attendees will learn:

  • Why measuring the impact of Snap advertising can be challenging
  • Best practices for measuring Snap advertising with marketing mix modeling
  • 7 tactical recommendations for marketers

Sign Up

Register for Quantifying the Value of Snapchat Advertising today.

Date

Thursday, November 15 at 1:00 PM ET

Speakers

Josh Kowal, NielsenJosh Kowal
SVP - Consulting Services, Nielsen Marketing Analytics

Josh focuses on helping advertisers of all sizes and verticals use advanced analytics to gain insights and optimize their future decisions. He has been in the ad tech industry for over fifteen years with a diverse set of roles at Nielsen, Interbrand and DDB.

Garvin Roos, Snap Inc.Garvin Roos
Manager, Quantitative Ad Measurement at Snap Inc.

Garvin is a hybrid data hacker, communicator and trusted adviser with over ten years’ experience leveraging analytics to inform decision making on broad strategic and tactical day-to-day business issues. He leads Snap’s Global Marketing Mix Modeling Program, helping ensure advertisers and their agency partners and measurement providers can responsibly and accurately measure Shapchat performance in MMM.

Register Today

Can't make the live webinar? Register anyway and we'll send you a link to the video recording to view on demand.

 

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