October 09, 2018 - By Ginna Hall, Senior Writer, Nielsen Visual IQ
Do you have an audience-centric view of marketing performance?
The pressure on marketers to reach their highest value audience segments with their best performing tactics has never been greater.
Today’s marketers are certainly aware of profound changes in consumer behavior over the last ten years. To win the hearts and minds of customers, they must continually work to make their messaging as relevant and meaningful as possible, regardless of channel or device.
Yet adopting an audience-centric marketing approach can be challenging, requiring companies to adopt new tools and techniques.
Join us for Scaling Your Success with an Audience-Centric View of Marketing Performance. We'll take a deep dive into how marketers can scale for success by adopting new strategies for the digital era.
Nielsen Visual IQ Wayne St. Amand and featured guest speaker Susan Bidel, Forrester Senior Analyst, will present a look at how smart marketers can measure performance more precisely to understand what’s resonating with their most valuable customers and prospects.
Our expert speakers will share how you can transform these insights into effective marketing practices that will help you achieve business outcomes and growth.
Wednesday, October 17 at 12:00 PM EDT
Susan Bidel, Sr. Analyst, Forrester Research
Wayne St. Amand, CMO, Nielsen Visual IQ
Susan is a senior analyst serving B2C marketing professionals with the aim of helping them excel at customer-obsessed marketing. Her research focuses on the health of digital ecosystems; on fraud, viewability, and brand safety; on the power of data to drive positive outcomes; and on how marketers and publishers can work together for their mutual benefit.
Susan comes to Forrester with more than twenty years of experience in the publishing industry at brands such as People, Fortune, Money, and Time Digital, among others, where she focused on advertising marketing. Her first foray into digital publishing was as the sales development director for FortuneCity.com, a community site. That was followed by eighteen months at Messagevine, a mobile instant-messaging startup. Prior to joining Forrester, Susan was the senior director of sales development for PubMatic, a sell-side platform servicing the needs of publishers in the programmatic space.
Wayne is the chief marketing officer of Nielsen Visual IQ. He oversees the marketing of the company’s marketing effectiveness solutions, including product marketing strategy, demand generation, branding, PR, analyst relations and sales enablement activities.
Wayne is a veteran marketing leader with a track record of significantly accelerating the growth trajectory of technology businesses and has played a key role in one IPO and two $100+ million acquisitions. Prior to Nielsen Visual IQ, he served as the chief marketing officer at Brand Networks, a top-ranked provider of cross-channel social media advertising software and services. Before joining Brand Networks, he served as the executive vice president of marketing at Crimson Hexagon, an award-winning provider of social media analytics software.
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