October 06, 2017 - By Anne Curtin, Sr. Director of Marketing, Visual IQ
Visual IQ CMO, Wayne St. Amand, will host a session at Attribution Accelerator: The Future of Marketing Measurement. The session, “Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing,” will take place on October 12 at the Time, Inc. office in New York City.
What: The rise of people-based marketing, propelled by heightened consumer expectations and their complex, multi-channel, multi-device journeys, has forced marketers to rethink traditional approaches. In this session, St. Amand will present a mix of real-world case studies and use-case data to showcase how combining the power of audience insight with attribution provides the actionable intelligence marketers need to deliver on the promise of people-based marketing.
Why: For marketers, understanding the end-to-end consumer journey across multiple channels and devices is a challenging and complex task. To orchestrate coordinated, relevant experiences that drive meaningful business results, marketing messages and tactics must be tailored to different audiences depending on where they are in their journey. By identifying customers and prospects across channels and devices and marrying their unique profiles with tactical marketing performance, marketers can effectively optimize their budgets across all touchpoints, while delivering coordinated messages and experiences that drive the online and offline success metrics they care about most.
Who: A marketing technology and measurement veteran, St. Amand is the CMO of Visual IQ, where he is responsible for driving business expansion of the company’s Marketing Intelligence Platform through global marketing and training efforts.
When: The session will take place on Thursday, October 12 from 11:45 a.m. – 12:00 p.m. ET on the Mainstage.
Where: The Attribution Accelerator is taking place on October 12, 2017 at the Time, Inc. office in New York City. The conference is a unique forum designed and curated entirely by industry experts to increase the pace of attribution innovation, fortify the science, and galvanize the industry toward new solutions. More details, including registration information, can be found on the event website.
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Wayne St. Amand, Visual IQ
Wayne St. Amand is the chief marketing officer of Visual IQ. He oversees the marketing of the company’s Marketing Intelligence Platform, including product marketing strategy, demand generation, branding, PR, analyst relations and sales enablement activities. Find him on Twitter at @WayneSaint.