Visual IQ and the nuances of multi-touch attribution are in the media spotlight, with editors from business and industry press writing about the importance of marketing intelligence and the challenges and opportunities of cross-channel attribution.
Nielsen’s acquisition of Visual IQ also continues to make news, as industry analysts and thought leaders explore the implications of the integration. The purchase was included in several articles about notable mergers and acquisitions in 2017. A cover story in Technopolis featured CEO Manu Mathew and former CTO Anto Chittilappilly and their journey from start-up to acquisition.
Reporters noted that Visual IQ’s digital attribution capabilities enhance Nielsen’s digital measurement capabilities. Nielsen’s track record as an unbiased source of third-party data and Visual IQ’s multi-touch attribution solution are a powerful combination to answer the most important questions facing the media, advertisers, and marketers today.
In HuffPost, MediaOcean CEO Bill Wise described how audience measurement is evolving. Wise talked about the changes that Nielsen has made as it pivots from a TV business vendor to measurement and analytics leader, including its acquisition of Visual IQ.
In other coverage, CMO Wayne St. Amand was a sought-after source of insight for many publications, sharing his insight about the challenges facing marketers today and how they can improve their measurement practices.
December 2017/January 2018 Nielsen Visual IQ Media Coverage
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