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Visual IQ in the News - January 2018

February 13, 2018 - By Ginna Hall, Senior Writer, Visual IQ

Visual IQ in the News - January 2018

Visual IQ and the nuances of multi-touch attribution are in the media spotlight, with editors from business and industry press writing about the importance of marketing intelligence and the challenges and opportunities of cross-channel attribution.

Nielsen’s acquisition of Visual IQ also continues to make news, as industry analysts and thought leaders explore the implications of the integration. The purchase was included in several articles about notable mergers and acquisitions in 2017. A cover story in Technopolis featured CEO Manu Mathew and former CTO Anto Chittilappilly and their journey from start-up to acquisition.

Reporters noted that Visual IQ’s digital attribution capabilities enhance Nielsen’s digital measurement capabilities. Nielsen’s track record as an unbiased source of third-party data and Visual IQ’s multi-touch attribution solution are a powerful combination to answer the most important questions facing the media, advertisers, and marketers today.

In HuffPost, MediaOcean CEO Bill Wise described how audience measurement is evolving. Wise talked about the changes that Nielsen has made as it pivots from a TV business vendor to measurement and analytics leader, including its acquisition of Visual IQ.

In other coverage, CMO Wayne St. Amand was a sought-after source of insight for many publications, sharing his insight about the challenges facing marketers today and how they can improve their measurement practices.

December 2017/January 2018 Nielsen Visual IQ Media Coverage

AdExchanger M&A 2017: The Year of Simplifying And Strengthening
AdExchanger Performance Advertisers Are Turning To Lift Tests To Defend The Spend
AdExchanger As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?
Business Insider Big marketers like AirBnB and eBay are using Facebook to see which ads are a waste of money
BuySellAds

The Top Ad Tech News of 2017

CMS Wire

What's on the Holiday Wishlist for Marketers This Year?

FierceCEO

Visual IQ CEO Mathew offers 3 keys to leading a successful company

FierceCEO CEOs celebrate holidays by giving to those in need
HuffPost Will There Be A Nielsen 2.0?
Internet Retailing

2018 RETAIL PREDICTIONS from social media to retail restructure

MarTech Advisor How Marketers can Strive for Authenticity in 2018
MarTech Advisor

The Best of Performance and Attribution in 2017

MarTech Series How B2B Marketers Prove Their Effectiveness to the C-Suite
MarTech Series

Algorithmic Attribution Helps Marketers Develop Precise Reach Strategies

MarTech Series

TechBytes Q&A with Wayne St. Amand, Chief Marketing Officer, Visual IQ

MarTech Today The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more
MediaPost

Improve Cross-Channel Attribution Capabilities, Embrace The Possibilities

MediaVillage

Nielsen's Matthew Krepsik on Facing the Challenges of Attribution

MKTG Insight

Stop Making Excuses for Poor Marketing Measurement

Predictive Analytics What is Marketing Attribution Software?
RampUp

Multi-Touch Attribution: Turning Methods Into Actions Across Channels

Technopolis

The Right Analytics: The Dynamics Behind Nielsen’s Acquisition of Visual IQ

VentureFizz

How to Stay Productive in 2018 - Tips from Boston's Tech Leaders

 

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