November 30, 2017 - By Ginna Hall, Senior Writer, Visual IQ
Marketing and advertising outlets devote significant space every month to the challenge facing most marketers today — how to accurately allocate credit for every conversion or brand engagement activity.
Increasingly, these touchpoints are the result of a complex path that spans many channels, devices, and interactions. CMOs, VPs and channel managers trying to optimize their marketing and media investments must navigate data from multiple streams and platforms. It’s challenging, to say the least.
The demand for information about attribution is why we’ve continued to get coverage of our executive thought leadership and of our Marketing Intelligence Platform, a next-generation solution that combines audience and attribution within a single user interface.
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