Visual IQ in the News - October 2017

The big news this month is that Visual IQ has been acquired by Nielsen (NYSE: NLSN), the global performance management company. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

This announcement was a very exciting moment for all of the dedicated and passionate Visual IQ employees who have worked hard to transform the Multi-Touch Attribution (MTA) space for about a decade.

The Nielsen/Visual IQ acquisition generated a lot of media interest and was covered broadly—in the marketing trades, business press, Boston-area press, and broadcast/media trades.

Boston Outlets

• BostInno, Nielsen Is Acquiring Marketing Intelligence Company Visual IQ and BostInno Beat newsletter
• Boston Business Journal, Nielsen to Acquire Needham-based Visual IQ for its Marketing Tech
• Boston Business Journal, Five things you need to know today, and some kooky Kickstarters
• Xconomy, Nielsen to Buy Visual IQ as Adtech Acquisition Spree Continues
• Xconomy, Dassault to Pay $400M for Exa in Engineering Software Consolidation
• WBUR [radio], Nielsen to Acquire Visual IQ
• WBZ 1030AM [radio], Nielsen to Acquire Visual IQ

Marketing & Advertising Trades

• AdAge, Live Blog: Advertising Week, Day 3
• Adweek, Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness
• AdExchanger, Nielsen To Acquire Indie Attribution Vendor Visual IQ
• MediaPost, Nielsen Doubles Down On Digital, Acquires Visual IQ
• Martech Today, Nielsen Buys Multi-Touch Attribution Provider Visual IQ
• The Drum, Nielsen Acquires Visual IQ to Bolster Attribution Capabilities
• Daily Marketing Hub, Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness
• Daily Research News Online, Nielsen to Acquire Visual IQ
• Adweek, Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person
• MarketingLand, Nielsen Buys Multi-Touch Attribution Provider Visual IQ
• Media Post, Media Insider, Solving Advertising’s Trust Problem
• The Drum, IPG Mediabrands and Publicis Media Strengthen With Audience Insight Partnerships
• Search Engine Land, Google bugs, Bing Ads conversions & Google local finder mentions
• MediaPost, Nielsen Is Acquiring Visual IQ
• Marketing Land, Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts
• AdExchanger, Walled Gardens Pave The Way For Server-Side Measurement
• MarTech Series, Nielsen Agrees to Acquire Visual IQ

Entertainment & Broadcast Trades

• Broadcasting & Cable, Nielsen to Acquire Attribution Software Company Visual IQ
• Multichannel News, Nielsen to Acquire Attribution Software Company Visual IQ
• Deadline, Nielsen Acquires Multi-Touch Attribution Ad Specialist Visual IQ

Business Outlets

• Axios, What you missed at Advertising Week NYC
• Reuters, BRIEF-Nielsen Holdings Says Agrees to Acquire Visual IQ
• TV News Check, Nielsen Agrees To Acquire Visual IQ
• MRWeb, Nielsen to Acquire Visual IQ
• Seeking Alpha, Nielsen To Acquire Visual IQ For Digital Attribution Technologies
• Seeking Alpha, Nielsen Holdings Acquiring Visual IQ
• Wall Street Journal, CMO Today: Advertising Week Day 4; Roku IPO; Amazon’s NFL Debut; Hugh Hefner Dies

Other Outlets

• Enterprise Innovation, Nielsen dives into attribution wars with Visual IQ buy
• Advanced-Television.com, Nielsen to acquire Visual IQ
• Research-live, Nielsen buys Visual IQ | News
• Cynopsis, CBS orders full season of Young Sheldon
• College and University, Advertising Week Day 4; Roku IPO; Amazon’s NFL Debut; Hugh Hefner Dies
• Plus Company Updates (PCU), Nielsen Agrees to Acquire Visual IQ
• SeeNews, Nielsen agrees to buy US marketing intelligence provider Visual IQ
• SearchCap: Daily Search Engine News Recap, SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
• Internet Business, Nielsen to Acquire Visual IQ to Expand Marketing Effectiveness Suite

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