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Visual IQ in the News - October 2017

October 17, 2017 - by Ginna Hall, Senior Writer, Visual IQ

Visual IQ in the News - October 2017

The big news this month is that Visual IQ has been acquired by Nielsen (NYSE: NLSN), the global performance management company. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

This announcement was a very exciting moment for all of the dedicated and passionate Visual IQ employees who have worked hard to transform the Multi-Touch Attribution (MTA) space for about a decade.

The Nielsen/Visual IQ acquisition generated a lot of media interest and was covered broadly—in the marketing trades, business press, Boston-area press, and broadcast/media trades.

Boston Outlets

Marketing & Advertising Trades

Entertainment & Broadcast Trades

Business Outlets

Other Outlets

  • Enterprise Innovation, Nielsen dives into attribution wars with Visual IQ buy
  • Advanced-Television.com, Nielsen to acquire Visual IQ
  • Research-live, Nielsen buys Visual IQ | News
  • Cynopsis, CBS orders full season of Young Sheldon
  • College and University, Advertising Week Day 4; Roku IPO; Amazon’s NFL Debut; Hugh Hefner Dies
  • Plus Company Updates (PCU), Nielsen Agrees to Acquire Visual IQ
  • SeeNews, Nielsen agrees to buy US marketing intelligence provider Visual IQ
  • SearchCap: Daily Search Engine News Recap, SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
  • Internet Business, Nielsen to Acquire Visual IQ to Expand Marketing Effectiveness Suite

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