The big news this month is that Visual IQ has been acquired by Nielsen (NYSE: NLSN), the global performance management company. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
This announcement was a very exciting moment for all of the dedicated and passionate Visual IQ employees who have worked hard to transform the Multi-Touch Attribution (MTA) space for about a decade.
The Nielsen/Visual IQ acquisition generated a lot of media interest and was covered broadly—in the marketing trades, business press, Boston-area press, and broadcast/media trades.
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