September 19, 2017 - by Ginna Hall, Senior Writer, Visual IQ
On September 6, we unveiled our new Marketing Intelligence Platform, a next-generation solution that combines audience demographic and behavioral attributes with tactical marketing performance within a single user interface.
“For marketers, the task of understanding the end-to-end consumer journey and optimizing connections with customers and prospects is more complex than ever. Relevance is everything, and marketing tactics must be tailored to different audiences based on where they are in their journey,” said Manu Mathew, CEO and co-founder, Visual IQ.
“By tying marketing performance to audience, our platform provides unprecedented real-time insight into the tactics and experiences that are resonating with different audiences. Marketers can use this insight to optimize spend within and across channels to drive conversions, retention, lifetime value and other meaningful business results.”
“Marketing tactics must be tailored to different audiences based on where they are in their journey.”
Our new platform enables brands and agencies to discover their best-performing marketing—based on the people that matter most—by providing a holistic, real-time view of marketing and advertising performance in the context of key audiences.
Our announcement was covered widely in the media:
The launch marks the completion of Visual IQ’s acquisition of Refined Labs, the German attribution and customer journey analytics provider based in Munich.
To find out more, watch our new video that explains marketing intelligence and key drivers behind audience-based performance analysis.