December 01, 2017 - By Ginna Hall, Senior Writer, Visual IQ
Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how?
Join Visual IQ’s CMO, Wayne St. Amand on Wednesday, December 13 to learn how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results.
To learn more and to register, visit Marketing for a New Age.
The rise of people-based marketing, propelled by heightened consumer expectations and their complex, multi-channel, multi-device journeys, has forced marketers to rethink traditional approaches.
In this webinar, Wayne will present a mix of real-world case studies and data to showcase how combining the power of audience insight with attribution provides the actionable intelligence marketers need to deliver on the promise of people-based marketing.
For marketers, understanding the end-to-end consumer journey across multiple channels and devices is a challenging and complex task. To orchestrate coordinated, relevant experiences that drive meaningful business results, marketing messages and tactics must be tailored to different audiences depending on where they are in their journey.
By identifying customers and prospects across channels and devices and marrying their unique profiles with tactical marketing performance, marketers can effectively optimize their budgets across all touchpoints, while delivering coordinated messages and experiences that drive the online and offline success metrics they care about most.
Wayne is a veteran marketing leader with a long track record of significantly increasing the growth trajectory and valuation of technology companies. At Visual IQ, Wayne is responsible for driving business expansion through the company’s global corporate and product marketing strategies.
Wayne works actively with the company’s brand and agency customers to discover, refine and communicate some of the world’s most ground-breaking uses of marketing intelligence technology. Find him on Twitter at @WayneSaint.
Join us on on Wednesday, December 13 at 12:00 PM ET for “Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing.”
To learn more and to register, visit Marketing for a New Age. Can’t attend at that time? Register and we’ll send you the recording.
Want to learn how we can help you optimize your marketing and advertising performance by audience segment? Request a demo today
Download our new ebook People-Based Marketing: Intelligence for a New Age