March 06, 2018 - By Ginna Hall, Senior Writer, Visual IQ
The pace and scale of innovation over the past twenty years has disrupted the way we live, work and play. New technology has transformed many industries permanently, perhaps none so much as marketing.
Digital innovation has created a new set of challenges and opportunities for marketers as we integrate advanced capabilities into traditional strategies and tactics.
Yet some marketers have failed to keep up. They rely on traditional approaches that simply don’t meet the demands of the digital era. It’s not enough to fall back on what worked twenty, ten or even five years ago. If you don’t keep up, you’ll get left behind.
Continuous growth in the digital space has dramatically changed how consumers interact with brands. The proliferation of new channels and devices has created a complex environment and new opportunities.
Even before the launch of the iPhone in 2007, the power dynamic between consumers and brands was shifting. The "World Wide Web" meant that, for the first time, consumers could find information about companies from other sources.
Instead of a one-way funnel from brand to consumer, the era of the conversation has begun. An increasing array of channels, devices and platforms have splintered mass communication into thousands of niche outlets, each catering to a specific audience.
Today, we have access to more information, consumers are making smarter buying decisions, and marketers have amassed greater quantities of data than ever before. Your challenge is to keep up or get left behind.
Join Visual IQ CMO Wayne St. Amand and Product Marketing Manager Moira Freeman on Wednesday, March 14 at 1:00pm ET for a look inside the constantly changing landscape of digital marketing and analytics.
During the webinar, they will discuss:
Wayne St. Amand
|Visual IQ CMO Wayne St. Amand is a veteran marketing leader with a long track record of significantly increasing the growth trajectory and valuation of technology companies. Wayne leads Visual IQ’s go-to-market efforts including product marketing strategy, demand generation, branding, public relations, analyst relations and sales enablement activities.||Visual IQ Product Marketing Manager Moira Freeman manages the go-to-market process for product releases, ensuring that product enhancements are communicated effectively to internal teams, current customers, and prospects through training and collateral.|
Join us on on Wednesday, March 14 at 1:00 PM ET for Time for an Attribution Upgrade: Don’t Get Left Behind in the Digital Era. Can’t attend at that time? Register and we’ll send you the recording.
Download our ebook Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in the Digital Era to learn more about how digital has changed marketing and how you can take advantage of new opportunities.