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Paul Shortley

Senior Vice President, Sales

PERSONAL

Paul lives in San Diego with his wife Wendy and daughters Skyler and Piper. When not working he loves Crossfit and a round of golf.

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Paul Shortley

Senior Vice President, Sales

Paul Shortley is the senior vice president of sales for Nielsen Visual IQ and Nielsen’s Marketing Effectiveness Practice. He is responsible for growing the company’s business globally, as well as leading channel partnership activitiess and driving synergies throughout Nielsen’s Marketing Effectiveness practice areas.

Paul has over 20 years of sales, sales operations and marketing experience. He has been part of the Nielsen family for nine years. Previously, he was senior vice president of sales for Affinnova, a start-up innovation firm acquired by Nielsen, and prior to that was a partner at EPIC Brand Communications, a full-service healthcare advertising agency.

EDUCATION

Paul is a graduate of the University of San Diego, and has a bachelor’s degree in business administration.

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Visual IQ executives are regularly asked to speak at leading industry events, frequently author articles for leading publications and deliver free educational webcasts.

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