Paul lives in San Diego with his wife Wendy and daughters Skyler and Piper. When not working he loves Crossfit and a round of golf.
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Paul Shortley is the senior vice president of sales for Nielsen Visual IQ and Nielsen’s Marketing Effectiveness Practice. He is responsible for growing the company’s business globally, as well as leading channel partnership activitiess and driving synergies throughout Nielsen’s Marketing Effectiveness practice areas.
Paul has over 20 years of sales, sales operations and marketing experience. He has been part of the Nielsen family for nine years. Previously, he was senior vice president of sales for Affinnova, a start-up innovation firm acquired by Nielsen, and prior to that was a partner at EPIC Brand Communications, a full-service healthcare advertising agency.
Paul is a graduate of the University of San Diego, and has a bachelor’s degree in business administration.
The Visual IQ management team is comprised of seasoned executives from traditional and interactive marketing as well as advanced business analytics industries
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