Wayne St. Amand is the chief marketing officer of Nielsen Visual IQ. He oversees the marketing of the company’s marketing effectiveness solutions, including product marketing strategy, demand generation, branding, PR, analyst relations and sales enablement activities.
Wayne is a veteran marketing leader with a track record of significantly accelerating the growth trajectory of technology businesses and has played a key role in one IPO and two $100+ million acquisitions. Prior to Nielsen Visual IQ, he served as the chief marketing officer at Brand Networks, a top-ranked provider of cross-channel social media advertising software and services. Before joining Brand Networks, he served as the executive vice president of marketing at Crimson Hexagon, an award-winning provider of social media analytics software.
Outside of the marketing technology industry, he’s also led marketing for several high-growth data storage start-ups and held senior agency marketing roles with clients such as GE, HP, Motorola and Texas Instruments.
Wayne graduated with honors from Boston University, where he holds a bachelor of science degree in Mass Communications and Marketing.
The Visual IQ management team is comprised of seasoned executives from traditional and interactive marketing as well as advanced business analytics industries
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