News & Events

Visual IQ regularly issues press releases about our latest news, as well as marketplace trends. Our executives are also frequently quoted by business and trade press, and participate as sponsors and speakers at leading marketing industry events

Visual IQ press coverage

Visual IQ is frequently asked to provide expert insight and commentary on the latest trends in people-based marketing performance, budget optimization and consumer experience orchestration to leading business and trade publications.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at +1 781.657.9035 or pr@visualiq.com.

Attributing Value to Facebook: An O2 and Visual IQ Study

September 08, 2017

Facebook Editors | Facebook Business News

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10 Digital Marketers on Top Talking Points from Dmexco 2017

September 18, 2017

Mark Jones | PerformanceIN

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Visual IQ Introduces New Marketing Intelligence Platform

September 06, 2017

Shabana Arora | MarTech Advisor

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Experts Predict the Key Themes of dmexco 2017

September 07, 2017

Lindsay Rowntree | ExchangeWire

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Visual IQ Mulls New Funding Round as Marketing Platform Launches

September 06, 2017

Dylan Martin | BostInno

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Why Data-Driven Retailers Are Learning To Love Direct Mail

August 24, 2017

James Hercher | AdExchanger

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The Vast Number of Technologies for Marketers Has Created a Paradox

August 17, 2017

Lindsay Rowntree | ExchangeWire

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IPA Bellwether Report Q2 2017

July 20, 2017

Hugh Williams | ExchangeWire

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Houston, We Have a Measurement Problem

July 18, 2017

Ben Dudley, Head of Data Modeling, Havas Media Group | Mediatel

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Marketing Tech Firm Visual IQ Hires IBM Exec, Eyes Possible Capital Raise in 2018

July 18, 2017

Kelly J. O'Brien | Boston Business Journal

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What Successful Leaders Are Reading This Summer

June 07, 2017

Lisa Nirell | Huffington Post

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Data 50 Awards 2017: Winners Revealed

May 22, 2017

Ben Rossi | Information Age

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8 Global Leaders Inducted into the Data 50

May 10, 2017

Ben Rossi | Information Age

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How Advertisers Give Credit Via Multi-touch Attribution

May 09, 2017

Danielle Shamos | MediaPost Real-Time Daily

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Visual IQ CEO to Moderate Panel on the Promise of Marketing Intelligence

May 04, 2017

Michael Essany | Mobile Marketing Watch

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7 Top Tips to Help You Go From B2B Do-er to Manager

April 24, 2017

Michael King | B2B Marketing

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Interview with Manu Mathew, Co-Founder & CEO – Visual IQ

April 13, 2017

Sudipto Ghosh | MarTech Series

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Can Mobile Crack the Cross-Device Conundrum?

April 06, 2017

iMedia Editors | iMedia

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Attribution Means a Nuanced Understanding of Channel Impact: Q&A with Manu Mathew, Visual IQ

April 06, 2017

Lindsay Rowntree | ExchangeWire

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O2 Sees Improved Converter Rates of Up to 123% With Facebook Custom Audience Ads

March 13, 2017

Emily Tan | Campaign

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Facebook Launches 'Advanced Measurement' So Advertisers Can Compare Whether Facebook is More Effective Than its Rivals

March 07, 2017

Lara O'Reilly | Business Insider

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Visual IQ Introduces Havas Media Group, Mediacom, fifty-five and Maxus Italy as first Alliance Partners in Europe

February 07, 2017

Ad Tech Daily Editors | Ad Tech Daily

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Experts Predict How the Advertising Industry Infrastructure will Change in 2017

December 22, 2016

Lindsay Rowntree | ExchangeWire

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Data-Driven Marketing Forecast for the Year Ahead

December 15, 2016

Jonathan Davies | Digital Marketing Magazine

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Visual IQ Offers Smart Attribution

December 06, 2016

Samuel Fairbanks | PYMNTS.com

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TechStyle Fashion Group Selects Marketing Analytics Solution

November 30, 2016

Editor | Retail Touchpoints

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Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

November 01, 2016

Laurie Sullivan | MediaPost

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Visual IQ Buys Customer Journey Analyst Refined Labs

October 25, 2016

MrWeb Editors | MrWeb

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Visual IQ Acquires Refined Labs

October 25, 2016

Destination CRM Editors | Destination CRM

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Visual IQ Named a Gartner Magic Quadrant Visionary

October 13, 2016

Bdaily Editors | Bdaily

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IPA Bellwether Report Q3 2016

October 12, 2016

Hugh Williams | ExchangeWire

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Visual IQ’s Daily Attribution Methodology Enables Marketers to Make More Effective Buying and Optimisation Decisions Every Day

October 06, 2016

Ad Tech Daily Editors | Ad Tech Daily

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Interview with Bill Muller, CMO at Visual IQ

October 03, 2016

Ankush Gupta | MarTech Advisor

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Facebook Moves to a Slightly More ‘Open’ Stance with a Host of Third-Party Measurement Tie-Ups

September 21, 2016

The Drum Editors | The Drum

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Facebook Reveals New Measurement Tools and Ad Options for Retailers

September 21, 2016

Julia Boorstin | CNBC

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Facebook Announces Several Measurement Products, Integrations

September 21, 2016

David Cohen | Adweek

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What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data

September 14, 2016

Mobile Marketing Watch Editors | Mobile Marketing Watch

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Speeding Up And Optimizing Your Media Spend

September 12, 2016

Ray Schultz | MediaPost's Cross Channel Marketing Insider

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Marketers Turn to Algorithms to Improve Attribution

September 12, 2016

eMarketer Analysts | eMarketer

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Is Algorithmic Attribution Critical to Brand Loyalty?

September 01, 2016

Jim Tierney | Loyalty360

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Survey: Path to Purchase Tech Proves to be Valuable but Challenging

September 01, 2016

Chris McMahon | FierceCMO

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Path to Purchase: Marketing Failing to Make Use of “Algorithmic Attribution”

September 05, 2016

NetImperative Editors | NetImperative

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Targeting Across Search, TV Changes Everything

August 24, 2016

Laurie Sullivan | MediaPost's Data & Targeting Insider

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Visual IQ Enhances Vision Certified Partner Programme

August 03, 2016

Bdaily Editors | Bdaily

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Visual IQ Releases eBook Defining Marketing Success

July 18, 2016

Bdaily Editors | Bdaily

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Why Cross-Channel Attribution Should be on Your Digital Marketing Roadmap

July 14, 2016

Joon Park | Canadian Marketing Association

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Getty Images Taps Visual IQ for Advanced Marketing Attribution

June 22, 2016

Mobile Marketing Watch Editors | Mobile Marketing Watch

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This Company Helps Marketers Manage Data Overload

June 08, 2016

Kaite Rosa | VentureFizz

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La Redoute Deploys Marketing Attribution Technology

June 03, 2016

Caroline Baldwin | Essential Retail

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Visual IQ Formalizes Key Strategic Partnerships

May 24, 2016

DestinationCRM Editors | DestinationCRM.com

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IPA Bellwether Report Q1 2016

April 26, 2016

Rebecca Muir | ExchangeWire

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Cutting Through The Clutter With LED Digital Signage

April 12, 2016

Nate Remmes, Nanolumens | Retail TouchPoints

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Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

March 23, 2016

Lindsay Rowntree | ExchangeWire

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Marketing Attribution Success at Subaru: An Insider's Perspective

February 29, 2016

iMedia Editors | iMedia Connection

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Curing Marketers' Attribution Addiction

February 22, 2016

Jason Compton | Direct Marketing News

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Making Sense of Attribution

January 19, 2016

James Thomas | Business 2 Community

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Internet Marketing Remains a Safe Bet During Economic Uncertainty

January 15, 2016

Rebecca Muir | ExchangeWire

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Marketing Outlook 2016

January 06, 2016

Direct Marketing News Editors | Direct Marketing News

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A Marketing Attribution Success Story

December 16, 2015

iMedia Editors | iMedia Connection

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Festival of Marketing: Day One Highlights from the Performance Perspective

November 12, 2015

Mark Jones | PerformanceIN

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JUST EAT Boosts Multichannel Marketing

October 20, 2015

Netimperative Editors | Netimperative

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Study: Can Branding and Direct Response Metrics Be Equally Measurable?

October 14, 2015

Adweek Editors | Adweek

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L'Occitane Dives Deep into Marketing Data

September 25, 2015

Ben Sillitoe | Essential Retail

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Can 'Common Currency' Help Brand Marketers Measure Engagement?

September 24, 2015

Anna Papachristos | 1to1 Media

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A Tale of Marketing Attribution Success at Equifax

September 23, 2015

iMedia Editors | iMedia Connection

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83% of UK Marketers Find Branding Measurement a Challenge

September 23, 2015

Netimperative Editors | Netimperative

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Are Your Metrics Measuring Up?

September 17, 2015

Elyse Dupre, Associate Editor | Direct Marketing News

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Measurable Marketing Hits Centre Stage at Dmexco

September 17, 2015

Richard Towey | PerformanceIN

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Are CMOs Betting Big On Omni-Channel?

September 08, 2015

Daniel Newman | Forbes

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Doing Business in the Shadows Cast by Walled Gardens

September 02, 2015

James Hercher | AdExchanger

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Bathroom E-tailer VictoriaPlum.com Monitors Marketing Performance

August 12, 2015

Ben Sillitoe | Essential Retail

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VictoriaPlum.com Adopts New Attribution Management Technology

August 11, 2015

Chloe Rigby | Internet Retailing

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Marketers Are Reluctantly Falling Back In Love With The Telephone

August 06, 2015

James Hercher | AdExchanger

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Roundup: Key Analytics Takeaways From SMX Advanced

June 10, 2015

Elisabeth Osmeloski | Search Engine Land

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Boohoo Enlists Visual IQ to Measure Effectiveness of Marketing Mix

May 20, 2015

Natalie Mortimer | The Drum

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Mobile Ascends The Throne Of Search

May 12, 2015

Jeremy Walker | Search Insider

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Advanced Attribution: How IHG Became An Early Adopter

April 17, 2015

James Hercher | AdExchanger

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Attribution Models Need to Evolve to Survive

March 19, 2015

David Burrows | Marketing Week

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A Look into Nationwide's Marketing Attribution Process

March 04, 2015

iMedia Editors | iMedia Connection

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The Best Advice These 7 Successful Venture Capitalists Ever Received

February 18, 2015

Travis Wright, Chief Marketing Technologist, CCP Global | Inc.

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A Case for Partnering with the Best

December 23, 2014

Barry Lowenthal & Melanie Pastuck | MediaPost – Media Daily News

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Mobile’s Promise For 2015

December 22, 2014

Soo Jin Oh | Marketing Land

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Will 2015 Be The Year Of Digital Transformation? Marketing Leaders Respond

December 08, 2014

CMO.com Staff | CMO.com

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Fresh Ideas, Talent, Performance: Here's Why Boston-Area Tech Execs are Thankful

November 25, 2014

Sara Castellanos | Boston Business Journal

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Driving Marketing Results with Big Data

November 17, 2014

Editor, MIT Technology Review | MIT Technology Review

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Facebook is Unleashing Its Ads—and Surveillance—onto the Internet at Large

October 10, 2014

Leo Mirani | Quartz

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5 Questions with… Manu Matthew

September 18, 2014

Chief Digital Officer Editors | Chief Digital Officer

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Marketing Attribution Success: An Insider's Account

September 17, 2014

iMedia Editors | iMedia Connection

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Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack

August 08, 2014

Tyler Loechner | MediaPost

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2014 Essential Guide to Omni-Channel Marketing

July 19, 2014

| DM News

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Venture Capitalist: On the Lookout

May 19, 2014

Chronicle Producers | Chronicle on WCVB Channel 5

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How Attribution Can Revolutionize Publisher Compensation

May 14, 2014

iMedia Editors | iMedia Connection

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DMPs, Tag Management and Attribution On A Collision Course

May 08, 2014

Kelly Liyakasa | AdExchanger

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2014 ASPY Award Winners Unveiled

May 06, 2014

iMedia Editors | iMedia Connection

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Why Marketers Still Struggle With Data Infrastructure

April 24, 2014

Mike Sands | iMedia Connection

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Attribution: Are Marketers on the Right Path?

April 23, 2014

Nicola Smith | MarketingWeek

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Dell Streamlines Marketing Spend Through Attribution

April 11, 2014

Judith Aquino | AdExchanger

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The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

March 26, 2014

ExchangeWire EMEA | ExchangeWire

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What’s in Store for Digital Marketing in 2014: Insights from Top Industry Pros

February 27, 2014

Michael Ellis, Content Marketing Manager | Tealium Blog

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Keys to Success with Marketing Attribution

February 19, 2014

iMedia Editors | iMedia Connection

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CMOs Are Struggling to Master Omni-Channel Marketing

February 12, 2014

Ayaz Nanji | MarketingProfs

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CMOs Are Measuring Big Data all Wrong

January 16, 2014

Perry Simpson, Contributing Writer | Direct Marketing News

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Multichannel Marketing Held Back by Lack of Tools and Talent

January 16, 2014

Laurie Sullivan | MediaPost

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Blue Kai, Visual IQ Partner, Enhance Brands Ability To Target Audiences

December 18, 2013

Laurie Sullivan | MediaPost – Online Media Daily

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Digital Marketing In 2013: Predictions From 86 Industry Luminaries (page 7)

December 19, 2012

Gayle Kesten | CMO.com

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Partner Blog Series: Q&A Interview with Visual IQ

November 07, 2013

David Saxon, VP of Channel Sales & Business Development, Ensighten | Ensighten Blog

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Facebook Hashtags Enhance Digital Advertising Opportunities

August 28, 2013

Anna Papachristos | 1to1 Media

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Dissecting Google’s Dive Into Data-Driven Attribution

August 22, 2013

Kelly Liyakasa | AdExchanger

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75 Marketing/Ad Tech Firms in Boston (List)

August 19, 2013

Kyle Alspach | Boston Business Journal

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Tracking Hashtags: A Cross-Channel Ad Opportunity?

July 25, 2013

Kelly Liyakasa | AdExchanger

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Attribution Data Shows Email's Impact Still Misunderstood

July 22, 2013

Zach Rodgers | AdExchanger

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Visual IQ Quietly Becomes a Force in Marketing Software

June 17, 2013

Kyle Alspach | Boston Business Journal

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Bring On Good Measurement!

May 08, 2013

Jay Habegger | MediaPost – Online Metrics Insider

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Thanks To Deal-Based Ads, Last-Click Attribution Was More Accurate In Q4

April 09, 2013

Kimberly Maul | AdExchanger.com

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NY Trouncing Boston on Internet & Digital Media Hiring (Report)

February 04, 2013

Kyle Alspach | Boston Business Journal

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Data Nugget: How Undervalued is Display?

December 14, 2012

Zach Rodgers | AdExchanger.com

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INSTANT MBA: Most People React To Situations, But Entrepreneurs Don't

September 25, 2012

Carolyn Cutrone | Business Insider

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What Happens When Your Audience Doesn’t Click?

September 24, 2012

Darren Herman | AdExchanger.com

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Three Ways Advertisers Can Avoid Click Fraud

September 06, 2012

Dave Copeland | ReadWriteWeb

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Adometry Zigs, Visual IQ Zags on Facebook Attribution

July 23, 2012

Zach Rodgers | AdExchanger.com

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Are Advertisers Living the Dream of Unified Marketing and IT?

May 30, 2012

Zach Rodgers | AdExchanger

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Collective Messaging On NYC Trash

May 22, 2012

Laurie Sullivan | MediaPost – SearchBlog

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Forrester Report Identifies 'Leaders' In Channel Attribution Space

May 09, 2012

Steve McClellan | MediaPost – Media Daily News

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Pure Play Wins the Day as Forrester Ranks Attribution Vendors

April 30, 2012

Zach Rodgers | AdExchanger.com

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Ad Tech Startup Visual IQ Adding NY Presence, Eyes Funding Round

March 27, 2012

Erin Kutz | Xconomy

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Visual IQ Speaks TrueAttribution: Q&A With Manu Mathew, CEO & Co-Founder

February 16, 2012

Gavin Dunaway | AdMonsters

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Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models

April 27, 2011

Interview | AdExchanger.com

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The 4 Best Ideas From SES on Properly Attributing Sales in a Multichannel World

April 13, 2011

Heather Fletcher | Target Marketing Magazine

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A CMO-Friendly Data Warehousing Checklist

March 30, 2011

Heather Fletcher | Target Marketing Magazine

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How We’ll Finally Move Beyond The Last Click

December 06, 2010

Visual IQ | iMedia Connection

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Marketing Faces More Data, More Demand for Analytics

July 07, 2010

Jim Schakenbach | Mass High Tech

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The Bottom Line Benefits of Behavioral Targeting

June 14, 2010

Elizabeth Glagowski | 1to1 Magazine

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Visual IQ Measures Marketing Impact Across All Channels

April 05, 2010

David Raab | Customer Experience Matrix

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Improve Attribution: 8 Steps to Measure the Impact of Your Marketing Efforts

February 16, 2010

Adam Sutton | MarketingSherpa

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