Leading Brands Manage Cross Channel Marketing Spend With Company’s IQ Intelligence Suite of Products
Needham, MA – February 22, 2011 – Cross channel marketing intelligence software provider Visual IQ today announced that its IQ Intelligence Suite of products has passed the $5 billion mark in media spending managed for their clients. The milestone was achieved as a result of increased industry adoption of cross channel attribution management, as well as the addition of several Fortune-level companies to Visual IQ’s client roster in 2010. Two of Ad Age’s top three U.S. advertisers and two of the top three agency holding groups worldwide now utilize Visual IQ’s products.
Attribution management is the science of calculating the quantitative impact that every marketing touchpoint experienced by on consumer on the path to a conversion has on producing that conversion. Factors driving its increased adoption include the growing variety of marketing channels utilized by companies to promote their products, the resulting explosion of marketing touchpoints experienced by the average consumer, the increased complexity of relationships between marketing campaigns and purchase transactions, and the migration from a “push” to a “pull” methodology for disseminating marketing messages.
As a result of these factors, progressive brands and agencies recognize that none of their marketing tactics takes place in a vacuum – that each effort impacts, and is impacted, by every other effort. This has led to a shift away from traditional last click performance measurement and toward quantifying cross channel, cross campaign and cross tactic impact through advanced attribution management. The insights gained through attribution management enable marketers to optimize marketing budgets, precisely calculate customer lifetime value and acquisition costs, and develop a holistic view of their marketing ecosystem.
“Companies that fail to embrace emerging marketing standards, like cross channel attribution, are already seeing detrimental impacts to their marketing programs and are beginning to be at a competitive disadvantage,” said Manu Mathew, Visual IQ Co-Founder & CEO. “Users of our products understand this and have put considerable strategic trust in our technology’s ability to deliver the greatest insight into marketing performance and ensure they get the most out of every marketing dollar.”
The IQ Intelligence Suite helps marketers acquire, grow and retain customers by presenting a consolidated and integrated view of online and offline marketing performance data, as well as customer conversion data. As a result, marketers and their agency partners have the unprecedented ability to quickly and easily understand cross channel attribution as well as the reach, cost and true impact of each marketing tactic.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.
These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.