Leading Attribution Provider Will Help Lifestyle Retailer Measure and Optimize Media Spend Across Digital Channels
Needham, Mass, April 13, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that ALEX AND ANI, a popular eco-conscious jewelry and accessories brand and an Inc. 500 Company, has selected Visual IQ’s advanced attribution solution to improve marketing efficiency. ALEX AND ANI will implement Visual IQ’s IQ Intelligence Suite to measure the true impact of marketing efforts and optimize return on advertising spend (ROAS) across a growing number of digital channels.
Prior to selecting Visual IQ, ALEX AND ANI measured the performance of marketing spend through a last-click model, a methodology that makes it difficult to measure the true impact of marketing efforts across channels. ALEX AND ANI sought an advanced measurement solution that would allow the popular Rhode Island-based jewelry and accessories brand to more effectively attribute conversion and revenue credit to specific marketing channels and campaigns. ALEX AND ANI selected Visual IQ for its full spectrum attribution capabilities and its robust analytics support.
Using a multi-dimensional, algorithmic modeling approach, Visual IQ’s IQ Intelligence Suite provides brands and their agency partners with a science-backed understanding of how each marketing channel, campaign and tactic contributes to overall marketing objectives. ALEX AND ANI will utilize the IQ Envoy product to measure and optimize the impact that each marketing touchpoint has on conversions and brand engagement. The retailer will also deploy the IQ Sage product to incorporate spend recommendations into its digital media planning and buying efforts. At the outset, ALEX AND ANI will leverage Visual IQ’s advanced attribution to measure and optimize its online display, social, search, site direct, affiliate, email marketing initiatives, video and product listing ads.
“For today’s retailers, especially a growing one like ALEX AND ANI, spending money on the channels, campaigns and tactics that drive actual business value is more important than ever,” said Manu Mathew, co-founder and CEO, Visual IQ. “Visual IQ is proud to partner with ALEX AND ANI to provide the insights they need to make the most of their marketing budget.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.