Former iProspect CMO Joins as Company Continues Rapid Growth
Needham, MA – September 28, 2010 – Cross Channel marketing attribution software provider Visual IQ, today announced that Bill Muller has joined the company as chief marketing officer (CMO). Muller will leverage his deep understanding of digital media and advertising, coupled with his significant experience at growing emerging technology companies to develop the strategy and implement all marketing, public relations and sales support activities.
Muller joins Visual IQ at a time of rapid expansion. Today’s appointment comes on the heels of a $3 million growth investment by Fog City Capital in August and a dramatic surge in demand for the company’s core marketing data integration, attribution and optimization software products —including the addition of 6 new Fortune 500 clients in 2010 that buy over $10 billion in media annually. Both demonstrate a fundamental shift in the marketing industry away from last click conversion measurement and toward more accurate measurement models that use attribution to determine credit across multiple media touches. This enables marketers to turn data driven insights into actions that deliver better ROI on their combined marketing mix.
“Bill is joining at a critical time for both the company and the industry,” said Manu Mathew, Co-Founder & CEO of Visual IQ. “Every day we are helping clients answer the questions that used to keep them up at night: how much should we spend, through which media, and what results should we expect? The depth and breadth of Bill’s knowledge in marketing services and solutions and his passion for the emerging science of cross channel attribution leveraging marketing data make him a valuable asset to our team and to the market that he’ll be serving.”
A 30-year B-to-B professional services marketing veteran, Muller joins Visual IQ from iProspect, the leading provider of natural and paid search engine marketing services, where he served for 9 years and as CMO oversaw the entire firm’s marketing activities during its growth from start-up to the undisputed leader in the search marketing space. Prior to iProspect, he spent almost a decade as director of database marketing and lead generation for IT research and advisory firm Giga Information Group, which was acquired by Forrester Research in 2003. In this role, he was responsible for all client acquisition marketing, event marketing, and implementation of the corporate database marketing and CRM solutions.
“The world of marketing intelligence is evolving quickly and digital marketing channels have created a profusion of new data that if used intelligently can drive increased insight and improved media mix efficiency,” said Muller. “It’s exciting to be at the forefront of these changes and part of a company that is setting the standard for how this data can be best used to integrate and optimize marketing efforts.” Muller is a prolific author and has spoken at many high profile industry events, including Search Engine Strategies, Search Marketing Expo, and the Direct Marketing Association Annual Conference. Muller has a B.A. from the College of Arts & Sciences at Boston University.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.
These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.