Cross Channel Attribution Provider Will Help Leading Financial Institution Measure Marketing Efforts
Needham, Mass, April 27, 2016 - Visual IQ today announced that BMO Financial Group, one of North America’s largest financial services providers, has enlisted the leading marketing intelligence software provider for marketing optimization services.
BMO Financial Group selected Visual IQ for its comprehensive, multi-dimensional, algorithmic approach to attribution that quantifies the true impact of every marketing touchpoint across the conversion funnel for a strategic and tactical view of performance, as well as its robust forecasting and scenario-planning capabilities. Visual IQ’s IQ Intelligence Suite provides brands and their agencies with a science-backed understanding of how each marketing channel, campaign and tactic contributes to overall marketing objectives.
“The ability to tap into the insight that Visual IQ offers aligns with our efforts to be innovators, specifically in the ways that make a difference to our customers,” said Connie Stefankiewicz, Chief Marketing Officer, BMO Financial Group. “We are excited to begin leveraging the software to make data-driven decisions that will help make our campaigns as impactful as possible.”
“As a multi-national organization with an increasingly complex array of marketing spend options, BMO needed an attribution solution that would provide a holistic view of where its marketing dollars should be spent to meet the evolving needs of its business, as well as its customers and prospects,” said Manu Mathew, co-founder and CEO of Visual IQ. “We are thrilled to work with BMO to help achieve its marketing objectives across online and offline channels and look forward to a strong relationship.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Established in 1817, BMO Financial Group is a highly diversified financial services provider based in North America. With total assets of $699 billion as of January 31, 2016, and close to 47,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, Wealth Management and BMO Capital Markets.