Top Home Furnishings Retailer to Leverage IQ Intelligence Suite for Online and Offline Media Optimization
Needham, Mass. – March 11, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that it has been selected as the exclusive marketing attribution provider for Euromarket Designs, Inc. (DBA Crate and Barrel), a multi-channel home furnishers retailer wholly owned by Otto GbmH. The brand will deploy the company’s IQ Intelligence Suite to measure and optimize marketing spend across its myriad of online and offline marketing channels.
Like many retailers today, Crate and Barrel is no longer simply a brick-and-mortar operation; in addition to its 86 retail locations, the retailer sells a considerable variety of goods through its direct mail catalog and online e-commerce website. Though sales remain strong in each of these channels, the customer path to purchase is often extremely complex and poses a major challenge to track and measure. Crate and Barrel turned to Visual IQ to help understand if and how their marketing efforts are contributing to sales across each channel, as well as where they should be allocating future spend to maximize their budget and drive greater revenue.
Visual IQ’s robust attribution management solution determines how much fractional credit should be given to each marketing touchpoint that contributes to a conversion, regardless of where the ultimate conversion occurs. By implementing the IQ Intelligence Suite, Crate and Barrel will be able to understand the intricate mix of channels, campaigns and tactics driving sales, and with this insight, optimize their media spend toward the marketing mix that will be most effective. The retailer will utilize both the IQ Envoy and IQ Sage products to manage marketing data and incorporate attribution recommendations into both its online and offline media planning and buying efforts, including direct mail, display advertising, paid and organic search and more.
Following a very competitive selection process, Crate and Barrel chose Visual IQ due to its technical capabilities in and proven experience with combining both online and offline marketing channels in its attribution modeling, which was a top criterion given the retailer’s multiple sales channels and the multifaceted marketing mix that support them. The deployment will begin immediately across all of the retailer’s U.S. marketing channels.
“In the era of bricks-and-clicks retailing, cross channel attribution is absolutely critical to understanding campaign effectiveness and maximizing media spend,” said Manu Mathew, CEO and co-founder of Visual IQ. “Crate and Barrel has always been a trailblazer in the retail space and their decision to deploy attribution proves that pioneering spirit extends into their marketing efforts as well. We’re excited to partner with them as they start this journey and begin to reap benefits.”
Crate and Barrel is the latest in a long list of top U.S. retailers to select Visual IQ for their cross channel attribution needs. The IQ Intelligence Suite currently manages more than $6 billion in advertising spend on behalf of its clients, which include seven of the top 10 U.S. advertisers and two of the largest three advertising agencies in the world.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.