Marketing Attribution Software Provider Visual IQ Named a Leading Interactive Attribution Vendor by Top Independent Research Firm

Cross channel marketing attribution software provider Visual IQ, today announced it has been named a leader in the October 2009 report.

Needham, MA – October 26, 2009 – Cross channel marketing attribution software provider Visual IQ, today announced it has been named a leader in the October 2009 report, “The Forrester Wave™: Interactive Attribution, Q4 2009.” The report, which was issued earlier this week by Forrester Research, analyzed seven vendors across 44 criteria and Visual IQ received top scores in product strategy, and strength of management team.

According to the report, “[Visual IQ] was designed as a central dashboard, where marketers input data from their search, email, display, site, and other interactive channels and receive customer and measurement insight as a result. The tool provides easy to interpret reports for both strategic and campaign level attribution; it automatically reports the right attribution value as ‘True Metrics.’”

“The value of our solution continues to be realized by our growing client roster and Forrester’s recognition serves as further indication that we are among the best offerings available in today’s growing market for interactive attribution,” said Manu Mathew, Co-Founder & CEO, Visual IQ. “While many marketers still rely on basic and outdated measurement tools, we strive to help our clients fully understand the true impact of every customer touchpoint and make the most out of every marketing dollar.”

The company’s IQ Intelligence Suite™, which includes IQ Envoy™, IQ Sage™ and Audience IQ™ products, is a SaaS based solution that improves clients’ marketing campaigns by normalizing and integrating disparate offline, online and internal data sources to deliver a holistic view of the customer across channels. The result is an actionable and cohesive intelligence layer that allows marketers to easily understand cross channel attribution as well as the reach, cost and impact of each tactic. With this up to date information, marketers can quickly adjust programs for maximum effectiveness. Forrester’s Wave reports are widely acknowledged for their rigorous reviews, transparent evaluation process, and third party independence.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.