Champion of Online Takeaway Partners with Leading Marketing Attribution Solution Provider to Optimise Offline and Online Media Mix
London, UK Oct. 22, 2015 - Leading cross channel marketing attribution software company, Visual IQ, has been selected by JUST EAT to provide a holistic view of its multi-channel marketing performance and improve its overall media efficiency.
JUST EAT is the UK’s leading digital marketplace for takeaway food, operating in 15 countries around the globe. It allows customers to search for local takeaway restaurants and place orders online or via its mobile app. The company leverages both digital and traditional media to reach consumers, and demands a more sophisticated, algorithm-based measurement approach to quantify the impact of its marketing investments and understand the true value of each marketing channel, including TV and online display.
“At JUST EAT, we want to be at the forefront of marketing measurement and believe Visual IQ will be a key pillar in this strategy,” explained Rachael Pollard, Global Performance Marketing Director, JUST EAT. “After evaluating the attribution landscape, we selected Visual IQ because of the ability to configure its platform to meet our unique business needs. Partnering with an attribution provider with the experience and expertise to guide us through this business-changing project, as well as look beyond digital attribution to include above-the-line media, was paramount.”
“We’re thrilled to partner with JUST EAT to positively impact their marketing efforts and improve their performance across online and offline channels and tactics,” added Vanessa Tadier, General Manager, Europe, Visual IQ. “It is vital that companies like JUST EAT understand how to reach the right consumer, at the right time, and on the right channel. Our technology empowers marketers with a data-driven, comprehensive, and actionable approach to do just that, improving campaign effectiveness and boosting revenue.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
JUST EAT plc operates the world’s leading digital marketplace for takeaway food. Headquartered in London, there are currently over 59,000 takeaway restaurants within the international JUST EAT network, which uses proprietary technology to offer a quick and efficient online ordering service for consumers and restaurant partners alike. JUST EAT is listed on the London Stock Exchange and is a member of the FTSE 250 Index. www.just-eat.com/investors