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Kaspersky Lab Selects Marketing Attribution Solution from Visual IQ to Amplify Marketing Efforts

Leading Global Security IT Vendor Taps IQ Intelligence Suite to Measure Cross Channel Performance

Needham, MA – April 15, 2013 - Cross channel marketing attribution software provider Visual IQ today announced that Kaspersky Lab, a leading developer of security and threat management solutions, has selected it as their marketing attribution management provider. Kaspersky Lab will use the company’s IQ Intelligence Suite to measure cross channel marketing performance and optimize marketing spend across its online channels.

Visual IQ’s robust attribution management solution determines how much fractional credit should be given to each marketing touchpoint that contributes to a conversion. By implementing the IQ Intelligence Suite, Kaspersky Lab will be able to allocate media dollars more efficiently across all their paid and earned digital channels, including online display, email, paid and organic search, affiliate marketing, social and more. Through its actionable recommendations, the platform will ultimately help Kaspersky Lab drive incremental conversions and revenue.

“Understanding the impact each marketing initiative has on others is critical to our success,” said Tom Hubbard, Director of Digital Marketing, Kaspersky Lab. “As we continue to grow and diversify our global marketing portfolio, we needed an attribution solution to ensure we are investing effectively and efficiently across channels. Visual IQ was the clear choice because of the sophistication of its solution, its global experience and its best-in-class optimization algorithm.”

Kaspersky Lab will utilize both the IQ Envoy and IQ Sage product modules to manage marketing data and incorporate attribution recommendations into their online media buying and planning efforts. The company, which operates in close to 200 countries and territories across the globe, will first utilize the IQ Intelligence Suite in the United States offices and then expand globally.

“For large enterprises like Kaspersky Lab that are managing different marketing efforts out of multiple countries, the IQ Intelligence Suite makes it easy to unify cross channel, disparate data,” said Manu Mathew, CEO and co-founder of Visual IQ. “We pride ourselves on helping organizations maximize their marketing spend, and we’re thrilled Kaspersky Lab has recognized the value of our products.”

The IQ Intelligence Suite currently manages more than $5 billion in advertising spend on behalf of Visual IQ clients, which include Fortune 500 companies like American Express and AT&T, and two-thirds of the top agency holding groups worldwide. It is a hosted solution that requires no software to install or maintain, and all deployments include complete set-up, training and ongoing user support by the expert Visual IQ software support team.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and enterprises. The company currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report “Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

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