Prominent French Cosmetics Company is One of Two New Clients to Leverage IQ Intelligence Suite for Multi-Channel Measurement to Improve Marketing Efficiency
London, UK Sept. 28, 2015 - Leading marketing attribution solution provider, Visual IQ, has today announced partnerships with two new clients - high-profile beauty company, L’OCCITANE and fast-growing European telecom operator, Tele2.
L’OCCITANE has enjoyed global success in recent years and now boasts over 2,700 stores worldwide. L’OCCITANE will leverage Visual IQ’s advanced attribution platform to achieve strategic and commercial advantage in the UK, US and France, enabling the company to break down data silos for a holistic view of marketing performance. Tele2 has taken the Scandinavian market by storm and now plans to use advanced marketing attribution to optimise their marketing efforts both in Scandinavia, as well as in new markets across Europe.
Visual IQ’s powerful IQ Intelligence Suite empowers clients to better understand consumer interactions and campaign successes by revealing actionable performance insights from marketing data. The technology combines a user-friendly interface with fractional attribution science and predictive analytics to recommend opportunities for improvement, enabling companies to adjust their online and offline strategies and tactics to significantly improve return on investment.
Will Burns, Head of Digital Strategy at L’OCCITANE commented: “It is essential for us to understand the cross-channel purchasing behaviors of consumers. Our partnership with Visual IQ will enable us to see where and how our audience is interacting with the brand, and how our marketing efforts are impacting their path to purchase. Visual IQ offers a multi-channel solution that can help us accurately measure the impact of our digital marketing spend on online and offline conversions, offering fantastic flexibility and a solution that addresses our specific business needs.”
Vanessa Tadier, General Manager, Europe, Visual IQ, said: “It is vital for L’OCCITANE to understand the impact of its digital marketing on conversions, both online and offline. Our technology will empower the company to do just that, providing useful and easily actionable insights and recommendations for improving marketing campaigns and ultimately boosting revenue. We are excited to join L’OCCITANE on the first step in its attribution journey and look forward to working with the company well into the future.”
Emilija Frew, Global Head of Online, Tele2 added: “Consumers are using a greater range of channels to interact with our brand, and we need to ensure the measurement technology we use delivers actionable insight, as well as strategic and tactical recommendations for optimisation. Utilising Visual IQ’s Intelligence Suite means we can view and optimise our marketing performance in each region against a common set of KPIs, and ensure we are reaching our audience most effectively no matter where they are.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Beginning with the L’OCCITANE brand in 1976, the L’OCCITANE Group has grown over the last 35 years into a family of five natural beauty companies. Now present in over 90 countries, the group continues to develop new effective and delightful products as it explores new markets with the goal of offering high quality natural beauty products to all.
For more information, visit www.loccitane.com/group.
Tele2 is one of Europe’s fastest growing telecoms operators, providing cost-efficient and straightforward mobile communication services. With a mission to provide customers with what they need for less, the company aims to provide the best possible customer experience while selectively pushing new technologies and innovations.
For more information, visit www.tele2.com.