French Fashion Retailer Leverages Advanced Attribution Technology to Optimise Online Media in the UK
London, 2 June 2016: French fashion retailer La Redoute has selected Visual IQ, the leading provider of marketing intelligence software, to help inform and optimise its digital media investment decisions as it seeks a greater understanding of its online performance alongside its traditional offline mail order service in the UK.
Traditionally an exclusively mail order company, La Redoute is now the top ranked French shopping website for apparel and home décor, with more than 10 million active customers in 26 countries. The company’s UK team recognised the importance of understanding its customer base to assist the growth of its ecommerce offering. Utilising Visual IQ’s IQ Intelligence Suite of advanced marketing attribution products will empower the retailer to more effectively engage and grow its customers, gain a clearer picture of marketing successes, and allocate spend effectively across channels.
“As we make the transition into a pure-play digital retailer, it is vital that we efficiently utilise the data available to us to understand how well our online and offline strategies work,” explained Paul Carmichael, Head of Digital at La Redoute UK. “Visual IQ’s intelligent, algorithmic solution offers the cross-channel insights and optimisation recommendations that will empower us to better understand where to allocate spend – across all channels – to engage consumers and grow our audience.”
Founded in 1837, La Redoute aims to make French style accessible to all. The company will employ Visual IQ’s IQ Envoy, IQ Sage and IQ Deploy products to gain accurate insight into their success on a range of channels including search, display, affiliate, email, social media and direct mail.
“It is fantastic to partner with La Redoute as it works to boost its online offering and increase the size of its audience,” Vanessa Tadier, General Manager, Europe at Visual IQ, continued. “By utilising our advanced attribution platform, the company will be able to understand the channels and tactics that are most effective to engage new and existing customers, and take action to ensure its marketing budgets are spent efficiently and effectively.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
La Redoute is the number one e-commerce business for womenswear in France and one of Europe’s largest home shopping organisations. It has over 10 million active users worldwide with a presence in 26 countries. The UK arm of the business is headquartered in Bradford and its mission is to bring affordable French style to British wardrobes. Featuring collaborations with some of the most sought-after designers on the French fashion circuit, La Redoute delivers timeless and classic styles. La Redoute also boasts a portfolio of own brand creations that fit and flatter the way only the French seem to know how. For more information, please visit www.laredoute.co.uk.