Panel to Discuss Tactics for Increasing ROI through Marketing Attribution Management
Needham, Mass. – June 11, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manu Mathew, co-founder and CEO, will present at the upcoming MediaPost Brand Marketers Summit. Mathew will join a highly-anticipated panel, “Attribution in a Seamless World: The ROI Gods Still Must Be Served,” which will address how brand marketers can use attribution to manage data overload and allocate spending across channels to achieve maximum ROI.
During the interactive session, panelists will provide insights into the challenges associated with a data-driven world, and how marketing dollars are distributed and ROI determined across channels. A seasoned technology and marketing expert, Mathew will provide insights into how brand marketers can take the guesswork out of measurement.
In today’s data-oriented business environment, brand marketers are tapped with managing creative processes, buying media and measuring cross channel performance. This is where marketing attribution, the art and science of quantifying how different channels and tactics lead to a conversion, comes to play. As the data inputs and communications outputs continue to fragment, attribution becomes a necessary tool in a marketing executive’s toolkit. Using real world examples, this session will explore how brand marketers can use attribution to verify and enhance marketing efforts across channels.
The Brand Marketers Summit, presented by MediaPost, will bring together elite brand marketing executives to explore a wide range of critically important topics, including customer acquisition and retention strategies, the role of online conversations, integrating media and creative in a siloed agency world and more. This second annual event will focus on the relationship between data, real-time systems and the new focus on the consumer experience and how this is changing the face of marketing. To learn more about the event, taking place at the American Club in Kohler, Wis., or to see the full agenda, please visit the event website.
Thursday, June 20, 2013, 11:30 a.m. CT
In addition to Mathew, the panel will include insights from:
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.