Digital Marketing Veteran Will Manage Client Onboarding for Leading Marketing Attribution Management Provider
London – June 10, 2014 - Leading cross channel marketing attribution software provider, Visual IQ, today announced the appointment of Ben Sidebottom, formerly with Moneysupermarket.com, as the company’s new Director, Solution Architecture, EMEA.
Sidebottom, who will be based in Visual IQ’s London office, joins the company from the price comparison website where he worked as Head of Media Systems. As part of his role, Sidebottom was responsible for the design, implementation, integration and use of the brand’s online marketing technology stack. During his time with the company, he created one of Europe’s first client-side brand trading desks, which offered first and third-party audience overlays on third-party inventory, all optimised using an algorithmic, automated attribution model.
Sidebottom has over eight years’ experience in the digital sector and previously held positions at Essence Digital, one of the UK’s leading media agencies, and comScore, where he led the technical consultancy for its largest Digital Analytix Enterprise clients, which included BBC and ITV.
Vanessa Tadier, General Manager of Europe at Visual IQ, commented: “Ben’s appointment comes at a really key time for us, particularly as interest in this sector intensifies. As our business continues to evolve, Ben’s understanding of the digital ecosystem and technical expertise will play a pivotal role in cementing our commitment to be the largest and most respected independent provider of advanced marketing attribution solutions in the market, both now and in the future.”
Sidebottom added: “Attribution is a key focus for the industry as marketers continue to require increasingly sophisticated ways to measure both online and offline activity in today’s multi-channel world. Visual IQ is leading the way when it comes to providing this insight and I am excited to be able to utilise my expertise within this sector to help further its offering to industry.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.