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O2 and Visual IQ to Provide an Insider’s Perspective of Marketing Attribution Success at the Festival of Marketing

Joint Session will Explore how Attribution Engagement is Helping O2 Maximise Cross Channel Marketing Performance

London, UK – Nov. 3, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Dan Michelson, Innovation and Capability Lead at O2, will join Visual IQ Executive Director, Adit Abhyankar for a presentation at this year’s Festival of Marketing event run by Econsultancy. The duo will speak together in a session entitled Marketing Attribution Success at O2: An Insider’s Perspective on the 12th November at 12.30pm.

During the session, Abhyankar and Michelson will discuss the details of the marketing attribution engagement, including O2’s marketing analytics goals, its criteria for selecting an attribution partner, and how it is implementing attribution, as well as provide further details on the insights, optimisations and results the telecommunications company has achieved.

Abhyankar comments, “Marketing attribution offers a way to quantify influences and synergies across channels, strategies and tactics. At last year’s event, we took the stage alongside Facebook and looked at the role of attributed measurement in social media, and this time, Dan and I will take an in-depth look at how O2 is enjoying huge success via an innovative marketing attribution strategy.”

In addition to speaking at the conference, Visual IQ is also sponsoring the event – exhibiting at Booth 26. Its team will be on hand to help visitors understand how its cross channel marketing attribution software drives improved business results across entire marketing ecosystems, along with information on how the right tactics can be employed to optimise campaigns across all channels.

The Festival of Marketing is being held on 12-13 November at Tobacco Dock in London. To find out more and to obtain tickets for the event, please visit

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.