Cross Channel Attribution Provider Helps Retailers Make Data-Driven Marketing Decisions
Needham, Mass, March 23, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Petco, a leading specialty pet retailer that focuses on nurturing powerful relationships between people and pets, has selected Visual IQ’s IQ Intelligence Suite to help measure and optimize marketing spend across channels.
Visual IQ’s advanced marketing attribution solution provides a way for leading brands like Petco to quantify the influences and synergies between channels, campaigns, and tactics, as well as identify specific changes that can be made to an organization’s marketing mix to dramatically increase the performance of its entire marketing ecosystem.
“Petco is a beloved, customer-centric brand, and we’re extremely pleased to be arming them with the information they need to make smarter spend decisions across their entire marketing mix,” said Manu Mathew, CEO and co-founder of Visual IQ. “By deploying our solution, we’re confident that Petco will immediately reap the benefits of advanced attribution to make their marketing more effective across all channels, as well as deliver the most targeted communications to its customers and prospects.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.