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Sky Italia and Visual IQ to Give Insight into Marketing Attribution Success at dmexco 2015

Joint Session Will Give an Insider Perspective on How Advanced Marketing Attribution is Driving Cross Channel Success at Sky Italia

London, UK, 10 September 2015 - Leading cross channel marketing attribution software company Visual IQ, today announced leading Italian pay TV provider, Sky Italia will be presenting with them at this year’s dmexco event in Cologne, Germany. Visual IQ’s Director of Solution Architecture, Ben Sidebottom, will be joined by Marco Storti, Digital Acquisition and Media Planning Manager, Sky Italia, to speak in a seminar entitled: ‘Marketing Attribution Success at Sky Italia: An Insider’s Perspective’ at 12pm on 17th September.

During the seminar, Sidebottom and Storti will discuss how marketing attribution empowers brands to quantify influences and synergies across channels, strategies and tactics, and identify specific changes that can be made to a marketing mix to dramatically increase performance and overall marketing ROI. Throughout the session, the duo will focus on Sky Italia’s attribution goals, the results of implementing advanced measurement within the company, and how they plan to continue using attribution modeling in the future.

In addition to speaking at the conference, Visual IQ will also be exhibiting at the event in Hall 6, Stand B-043. Ben Sidebottom will be on hand, along with other members of the team, offering demos to help visitors understand cross channel marketing attribution, and how businesses can use it to drive improved results and inform future marketing tactics.

Sidebottom explained: “Marketing attribution enables brands to understand the efficacy of and interaction between channels and tactics, so they can make smarter decisions about how to allocate their marketing budget. Marco and I will take an in-depth look at how Sky Italia has benefitted from implementing attribution and the fantastic results they have achieved so far.”

dmexco is taking place 16th – 17th September at Koelnmesse GmbH in Cologne. To find out more and obtain tickets for the event, please visit

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO Councils, as well as on the Standards Committee of the Digital Analytics Association.