Sky Italia and Visual IQ Offer insider Perspective of Marketing Attribution at Festival of Marketing

Session will Explore How Advanced Attribution is Boosting Sky Italia’s Multi-Channel Marketing Success

London, UK, 3rd November 2015 - Leading cross channel marketing attribution solution provider, Visual IQ, today announced it will be joined by Sky Italia’s Digital Acquisition and Media Planning Manager, Marco Storti, at this year’s Festival of Marketing. Storti will be speaking alongside Visual IQ’s Director, Solution Architecture, Ben Sidebottom, in a session titled ‘Marketing attribution success at Sky Italia: An insider’s perspective’ at 12:45pm on Wednesday 11th November.

The session will draw on the paid television provider’s marketing measurement goals and successes to review the details of its marketing attribution engagement. Storti and Sidebottom will discuss why Sky Italia sought an advanced attribution solution, and the insights, optimisations, and results the company is realising from Visual IQ’s platform.

Sidebottom comments, “It’s vital for marketers to be able to quantify the impact that each media interaction has on a consumer’s purchasing decision. As Sky Italia has discovered, an advanced marketing measurement approach is an ideal method to achieve this. As part of the session, the audience will hear first-hand how advanced attribution has helped the company improve its marketing strategies and boost results.”

Additionally, Visual IQ will be exhibiting at Pod 19. The team will be on hand to discuss how advanced attribution can help drive smarter marketing decisions and enhance cross-channel performance.

The Festival of Marketing is being held on 11th – 12th November at Tobacco Dock, London. To find out more, please visit http://www.festivalofmarketing.com/welcome.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.