The UK’s Leading Online Bathroom Retailer Leverages IQ Intelligence Suite for Multi-Channel Marketing Measurement, Optimisation and Activation
London – August 17, 2015 - The UK’s number one online bathroom retailer VictoriaPlum.com has selected Visual IQ as its marketing attribution management provider. The retailer will leverage its IQ Intelligence Suite of advanced marketing attribution products to understand the true impact of each channel and campaign on sales and revenue, and more efficiently allocate their budget to pursue the most effective tactics.
VictoriaPlum.com has built its success on excellent quality products, unbeatable prices, and great service – without the need for expensive showrooms and salespeople – to become the UK’s leading online bathroom retailer. VictoriaPlum.com had previously used a rules-based measurement approach, but required an advanced, multi-dimensional attribution solution that would objectively quantify how each channel, campaign, and tactic contributes to sales; provide scenario planning capabilities to assess changes to budget allocation; and automatically send attributed metrics to its chosen bid management platform for real-time optimisation.
Chris Amor, Head of Insight at VictoriaPlum.com, said: “We selected Visual IQ because of its robust approach to algorithmic attribution, superior client support, and transparency in its solution and approach. This partnership will deliver a far greater understanding of how every tactic and combination of tactics contributes to sales, so we can more efficiently allocate our marketing spend and deliver increased sales and revenue as a result.”
Vanessa Tadier, General Manager of Europe, Visual IQ, said: “We are delighted to partner with VictoriaPlum.com to provide solutions to enable them to gain the greatest return on investment. Visual IQ is committed to providing a first-rate platform for clients to truly understand the effectiveness of their multi-channel marketing performance and positively influence future marketing decisions.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
A family-run business since 1999, VictoriaPlum.com has built its success on excellent quality, unbeatable prices and great service, to become the UK’s No 1 online bathroom store.
It has stuck to its principles of operating without expensive showrooms or salespeople, offering luxury bathrooms at internet prices and passing the savings onto the customer. VictoriaPlum.com sources and designs high quality products at the best possible price. The brand is now looking forward to transferring this expertise and knowledge into other areas of the home.
For more information on VictoriaPlum.com and its products, visit the website at VictoriaPlum.com or call 0344 804 48 48.