Media Analytics Expert to Discuss Empowering Data-Driven Workforce
Needham, Mass. – February 13, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Brian Suh, director of analytics, will address marketers during the Digital Analytics Association (DAA) Dallas Symposium on Thursday, Feb. 20. Suh will join an animated panel of data experts to provide best practices for hiring and growing marketing analytics rock stars in organizations.
During the session, panelists will explore how organizations can hire and select leading analytics specialists. Suh, who leads analytics at Visual IQ, will provide insights into finding, retaining and fostering the best analytics talent to advance the industry.
As the number of marketing channels continues to grow, measuring the influence of one channel on another becomes a huge challenge. In fact, according to a recent report issued by Visual IQ and The CMO Club, more than 70 percent of marketers rated their ability to assess the impact of one channel on another as “poor” or “fair,” suggesting marketing teams don’t have a grasp on Big Data. This requires a new breed of analytics experts, and this session will explore how marketing organizations can best nurture analytics employees for success in the cross channel marketing world.
The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. This year’s DAA Dallas Symposium, “Revenge of the (Data) Nerds,” will explore how digital analytics has evolved in recent years, strategies for growing a successful analytics team and much more. The event is taking place at the University of Texas, Dallas. To learn more or to see the full agenda, please visit the event website.
Thursday, February 20, 2014 at 2:00 p.m. CT
Rebecca Visconti, senior analyst at Vertical Nerve, will lead the discussion as moderator of the session. In addition to Suh, the panel will include insights from Kiele Cauble, web analytics manager at Thomson Reuters.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.