Media Analytics Expert to Share Strategies for Brand Marketers to Better Measure, Optimize and Activate their Marketing Campaigns
Needham, Mass, Sept. 22, 2015 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manu Mathew, its co-founder and CEO, will address marketers during MediaPost’s OMMA Attribution event on Tuesday, September 29 at the Metropolitan Pavilion in New York.
What: In this keynote address, the audience will learn how advanced marketing attribution can help brand marketers better measure the effectiveness of their campaign efforts. Mathew, an analytics expert with more than 15 years of experience in the marketing industry, will explore why creating a single currency for measurement, optimization and activation is critical for accurately quantifying performance.
Why: While the rise of digital marketing and the advent of advanced measurement solutions have made it easier than ever to track direct response marketing efforts, brand marketers are challenged in their attempt to accurately quantify the results of their branding efforts. In fact, a recent study conducted by Visual IQ found that 84 percent of US-based brand marketers are less confident about their branding measurement capabilities in comparison to direct response, and 75 percent noted they face challenges in isolating and quantifying the impact of individual digital channels, as well as TV, on branding metrics. By leveraging advanced attribution, brand marketers can create a single currency for brand marketing measurement, optimization and activation across digital and TV channels.
Where: MediaPost’s inaugural OMMA Attribution event, which is taking place during Advertising Week in New York, will explore the disruption occurring in the attribution landscape and how marketers are just beginning to bring the pieces together when it comes to measuring marketing performance across channels. This event is taking place at the Metropolitan Pavilion. Learn more about this event and register here.
When: Tuesday, September 29, 2015 at 8:15 a.m. EST
Who: Visual IQ’s co-founder and CEO, Manu Mathew, will present this keynote breakfast session. With his in-depth expertise in the field of media analytics, Mathew has been responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.
Click-to-tweet the news: Headed to #MPOMMA next week? @VisualIQ’s @manumathewVIQ will explore #attribution for #brandmarketers: http://bit.ly/1L0JdHw
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.