Media Analytics Expert to Discuss Strategies for Turning Complex Data into Actionable Outcomes
Needham, Mass. – May 28, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Phil Gross, vice president of product management, will address marketers during the Digital Analytics Association Washington DC Symposium, taking place on June 5. Gross will join a highly anticipated panel featuring representatives from both a leading brand and an agency to explore the different ways marketers can leverage data to drive insights.
During the session, panelists will explore how organizations can best harness data using attribution to make more informed marketing decisions. Gross, who is responsible for building attribution management products that help marketers improve ROI, is uniquely equipped to provide guidance for marketers who want to use data to better understand the true effectiveness of their media purchases.
The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. This year’s DAA Washington DC Symposium, “Getting to Simple: Turning Complex Data into Actionable Outcomes,” will explore strategies for collecting data, bringing together multiple data channels, and using that data to make more informed marketing decisions. The event is taking place at the Artisphere office on 1101 Wilson Boulevard in Arlington, VA. To learn more, see the full agenda or sign up for the event, please visit the event website.
Thursday, June 5, 2014 at 2:30 p.m. ET
In an increasingly complex media ecosystem, marketers are under more pressure than ever to make smart, informed media buying decisions, yet according to a recent report issued by Visual IQ and The CMO Club, the majority of marketers do not have the tools they need to manage data across these various channels. Using real-world examples, this session will provide marketers with an inside look at strategies for tracking and measuring multiple channels holistically.
Brendan Curley, the director of public sector sales at ForeSee, will guide the discussion as moderator of the panel. In addition to Gross, the panel will include unique insights from:
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.