Media Analytics Expert to Explore Importance of Data & Analytics for Cross Channel Marketing Success
Needham, Mass. – October 30, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Phil Gross, director of product management, will address marketers during the Digital Analytics Association Seattle Symposium, taking place Nov. 6 in Redmond, Wash. Gross will join an interactive panel which will explore the importance of using data and analytics to optimize marketing efforts across channels.
During the session, panelists will discuss how marketers can use data to measure and optimize marketing efforts to provide better customer experience across channels and maximize ROI. Specifically, Gross will discuss the shifts in consumers’ interactions with brands, and the role that attribution plays in measuring performance and optimizing spend in a multi-touch marketing ecosystem. A media analytics expert, Gross will also provide innovative insights into the importance of attribution for digital marketers in every industry.
Marketers are tasked with making smart, data-driven decisions to achieve critical business objectives, no matter the size or industry of the company, and in today’s multi-device, multi-screen world, managing cross channel marketing budgets is more challenging than ever before. This is where attribution, the art and science of calculating how different channels lead to a purchase or other interaction with the consumer, comes in. Using real world recommendations and examples, this session will explore the best practices for using data to drive the best business outcomes for cross channel marketing.
The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. The DAA Seattle Symposium is taking place at the Kodiak Auditorium in the Microsoft Conference Center in Redmond, Wash. To learn more or to see the full agenda, please visit the event website.
Wednesday, Nov. 6, 2013 at 10:40 a.m. PT
Olga Spaic, the president of the DAA Seattle Chapter, will moderate the session. In addition to Gross, the panel will include insights from:
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.