Needham, Mass, April 19, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that co-founder and CEO Manu Mathew will present with Terry Griffin, Senior Marketing Officer, Personal Information Solutions at Equifax at MARKETING 2016, the annual Forrester Forum For Marketing Leaders. The breakfast session, “Marketing Attribution Success at Equifax: An Insider’s Perspective,” will take place on April 26 at the New York Hilton Midtown, New York.
What: Marketing attribution empowers brands to quantify influences and synergies between channels, campaigns and tactics, and identify specific changes that can be made to their marketing mix to dramatically improve performance and overall marketing ROI. During the session, Griffin and Mathew will provide an in-depth look at Equifax’s marketing attribution program, including the implementation process, the insights produced and results realized, and attribution’s future within the organization.
Why: One of the most sizable strategic and operational challenges that today’s marketers face is how to connect with distracted, empowered customers—especially given the myriad disparate channels, strategies and tactics that now comprise most marketing mixes. Advanced attribution provides the cross channel insight and data-driven optimization recommendations that lead to better performance and higher return on marketing spend. This presentation will cover how one organization was able to uncover powerful performance insights and cost-saving optimization opportunities due to marketing attribution.
Who: Mathew is the co-founder and CEO of Visual IQ, where he is responsible for directing the company’s growth and expanding the capabilities of the company’s IQ Intelligence Suite. He will be joined at the event by Griffin, who oversees all brand-building and consumer-acquisition activities for Equifax’s direct-to-consumer business across the U.S., Canada, and the UK. Griffin has an established reputation as a results-oriented marketing executive with a successful career of leading change, building organizations, and developing innovative marketing strategies to deliver bottom-line results.
When: The session will take place on Tuesday, April 26 at 7:30 AM - 8:30 AM ET
Where: With a theme of “Deliver Your Brand Promise In Every Customer Touchpoint,” MARKETING 2016 will teach marketers how to master available options for technologies, agencies, and suppliers in today’s complex marketing ecosystem and orchestrate powerful marketing campaigns across multiple channels and platforms. The event is taking place April 26-27 at the New York Hilton Midtown. More details, including registration information, are available on the event website. Mathew and Griffin will be presenting at the Open Breakfast in the Trianon Ballroom.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.