Needham, Mass, April 25, 2016 - Visual IQ, the leading provider of marketing intelligence software, today announced that co-founder and CEO Manu Mathew will present with Olivia McKinsey, Manager, Digital Operations, InterContinental Hotels Group (IHG) at the Digital Travel Summit. The keynote session, “Marketing Attribution Success at IHG: An Insider’s Perspective,” will take place on May 3 at the Green Valley Ranch in Las Vegas, Nevada.
What: Marketing attribution offers a way for brands to quantify influences and synergies across channels, strategies, and tactics, and identify specific changes that can be made to their marketing mix to dramatically increase performance and overall marketing ROI. During the session, McKinsey and Mathew will provide an in-depth look at IHG’s marketing attribution success, including the implementation process, the insights produced and results realized, organizational changes and the organization’s plans to use attribution in the future.
Why: One of the most sizable strategic and operational challenges that today’s marketers face is how to connect with distracted, enabled customers—especially given the myriad of disparate channels, strategies and tactics that are now part of most marketing mixes. Advanced attribution provides the cross channel insight and data-driven optimization recommendations that lead to better performance and higher return on marketing spend. This presentation will address how one organization was able to uncover powerful performance insights and cost-saving optimization opportunities due to marketing attribution.
Who: Mathew is the co-founder and CEO of Visual IQ, where he is responsible for directing the company’s growth and expanding the capabilities of the company’s IQ Intelligence Suite. He will be joined at the event by McKinsey, who is a digital marketing professional with more than ten years of proven performance on both the client side and agency side.
When: The session will take place on Tuesday, May 3 at 11:40 a.m. PT.
Where: Digital Travel Summit will focus on how travel, hospitality and leisure companies can act more like retailers to embrace digital strategies, harness technology to improve operations and enhance the consumer experience to build true loyalty. The event is taking place May 2-4, 2016 at the Green Valley Ranch, Las Vegas, Nevada. More details, including registration information, are available on the event website. Mathew and McKinsey will be presenting at the Main Stage as a keynote session. During the summit, Visual IQ will be exhibiting at booth #12.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.