Needham, Mass, May 10, 2016 - Visual IQ, the leading provider of marketing intelligence software, today announced that co-founder and CEO Manu Mathew will present with Tyler Stoddard, Senior Director, Digital Marketing & Advertising at Symantec at the Gartner Digital Marketing Conference 2016. The session, titled “Marketing Attribution Success at Symantec: An Insider’s Perspective,” will take place on May 19 at the Manchester Grand Hyatt, San Diego.
What: Marketing attribution offers a way to quantify influences and synergies across channels, strategies and tactics, as well as identify specific changes that can be made to a marketing mix to dramatically increase the performance of an entire marketing ecosystem and overall marketing ROI. During the session, Stoddard and Mathew will provide an in-depth, before-and-after look at Symantec’s successful marketing attribution program as well as the organization’s attribution plans for the future.
Why: One of the most sizable strategic and operational challenges that marketers face today is how to connect with distracted, empowered customers—especially given the myriad of disparate channels, strategies and tactics that now comprise most marketing mixes. Advanced attribution helps marketers make more informed, data-driven decisions and deliver more personalized, relevant advertising to each customer. This presentation will address how one organization was able to uncover powerful performance insights and cost-saving optimization opportunities due to marketing attribution.
Who: Mathew is the co-founder and CEO of Visual IQ, where he is responsible for directing the company’s growth and expanding the capabilities of the company’s IQ Intelligence Suite. He will be joined at the event by Stoddard, who has 12 years of marketing and eCommerce experience with leading B2B and B2C companies. As a specialist in web analytics, Stoddard has implemented and managed analytics programs that consistently turn data into actionable strategies.
When: The session will take place on Thursday, May 19 at 8:30 a.m. – 9:00 a.m. PT.
Where: The Gartner Digital Marketing Conference will provide senior marketing leaders with unbiased perspectives on digital trends and advice to fuel marketing strategies as an engine for growth. From content marketing to data and analytics, customer journey mapping and multichannel campaign management, delegates will learn which trends, tools, and strategies are needed to master their craft. The event is taking place May 17-19 at the Manchester Grand Hyatt, San Diego, CA. More details, including registration information, are available on the event website. Mathew and Stoddard will be presenting in the Seaport D room. During the conference, Visual IQ will be exhibiting at booth #409.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.