Visual IQ Appoints Analytics Expert to Enhance Scientific Modeling for Cross Channel Marketing Attribution Solutions

Dr. Payman Sadegh Joins Company as Director of Research & Development, Marketing Analytics

Needham, MA – March 28, 2011 - Cross channel marketing attribution software provider Visual IQ today announced it has named Dr. Payman Sadegh as director of research and development, marketing analytics. In this newly created role, Sadegh will leverage his in-depth analytics expertise to design and develop advanced algorithms for the company’s evolving IQ Intelligence Suite of products, ultimately leading to more robust and accurate cross channel marketing measurement, attribution management and optimization.

Sadegh has significant experience building analytics solutions from the ground-up to meet specific client demands and developing leading analytics projects from concept to completion in record time. His expertise includes machine learning, statistical analysis, and algorithmic modeling, for which he holds four patents. These advanced sciences and technology applications all play critical behind-the-scenes roles in the user-friendly functionality of Visual IQ’s complex marketing intelligence solutions.

“Our products include some of the most in-depth marketing intelligence available on the market today, so when we set out to improve them even further we needed a brilliant computer scientist with a very specific skill set,” said Anto Chittilappilly, co-founder, president and CTO of Visual IQ. “Payman certainly met that criteria and we’re fortunate to have him among our team of marketing science professionals.”

With over a decade of relevant experience in the space, Sadegh was most recently at Sikorsky Aircraft Corporation where he led development of tools for aircraft health and usage analytics. Prior to Sikorsky, he developed reporting solutions, analytics services, and predictive models of customer behavior for organizations including Nielsen, PriceWaterhouseCoopers, and United Technologies Research Center.

Sadegh holds an MS in electrical engineering and PhD in mathematical statistics & operations research from the University of Denmark. He also received an MBA from the Kelley School of Business at Indiana University.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.