Key Driver of Worldwide Financial Operations to Support Company’s High Growth
Needham, MA – December, 2012 - Cross channel marketing attribution software provider Visual IQ today announced that announced that Angiras “AK” Koorapaty has joined the company in the role of chief financial officer. In this position, Koorapaty will lead the company’s financial and administration functions across Visual IQ’s worldwide operations.
Koorapaty brings more than two decades of experience to this role, with specialized skills partnering with sales, marketing and engineering teams to drive profitable revenue growth, customer base growth and enterprise value at technology companies. This will be particularly valuable as Visual IQ continues to aggressively expand its client base of leading brand marketers and agencies, as well as extend its international footprint.
“AK has the ideal mix of financial and operations expertise necessary to help take Visual IQ to the next level,” said Manu Mathew, co-founder and CEO of Visual IQ. “We could not ask for a more talented, collaborative and personable executive team member to join us. This is critical as we look to continually bring cutting-edge cross channel attribution solutions to market, as well as explore innovative ways to create additional value for our clients.”
Prior to joining Visual IQ, Koorapaty served as chief financial officer of security information and event management (SIEM) solutions provider NitroSecurity. He was instrumental in leading the company through rapid growth in a capital efficient manner, completing three acquisitions to extend its product offerings and driving a successful merger with McAfee, a division of Intel. He has also held chief financial officer positions at Core Security Technologies, Webhire (acquired by Kenexa Corporation) and Corechange (acquired by Open Text Corporation). Prior, he spent nearly a decade in various financial management roles at Allstate Insurance Company.
“Visual IQ’s leadership position in the rapidly growing cross channel marketing attribution space is the result of proven thought leadership, a very high quality SaaS product and a laser focus on delivering significant ROI increases to its customers’ media spend. I am very excited to partner with this highly talented team to scale the business profitably,” stated Koorapaty.
Koorapaty is a Chartered Accountant and holds a bachelor’s degree in commerce from Loyola College and an MBA in finance and investments from The George Washington University.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.