Industry Veteran Will Lead Global Marketing Strategy for Company's Vision of Marketing Intelligence
NEEDHAM, Mass.– April 26, 2017 - Visual IQ, the leading provider of marketing intelligence software, today announced that Wayne St. Amand has joined the company as Chief Marketing Officer. In his role, St. Amand will oversee global marketing strategy and work closely with sales leadership to drive revenue growth for the organization.
St. Amand joins Visual IQ from Brand Networks, an award-winning provider of cross-channel social media advertising solutions, where he served as CMO and was responsible for driving global business expansion through the company’s corporate and product marketing efforts. At Visual IQ, he’ll leverage his deep knowledge of the marketing technology landscape as well as his experience creating relevant, unified brand experiences to promote Visual IQ’s top-rated marketing intelligence platform. The platform combines audience data and attribution expertise to provide the actionable intelligence marketers need to optimize budgets and generate strong results, as well as deliver more relevant and compelling consumer experiences.
“Wayne’s robust background and track record in marketing technology complements our mission to provide the world’s best marketing intelligence software, so marketers can take an audience-centric approach while driving greater efficiency and performance,” said Manu Mathew, Co-Founder & CEO of Visual IQ. “We’re excited to welcome Wayne to the Visual IQ team and look forward to harnessing his passion for people-based marketing and the future of marketing intelligence.”
Prior to Brand Networks, St. Amand served as the Vice President, Global Marketing at Nasuni, a provider of cloud-based data storage systems, and before that as the Executive Vice President, Global Marketing at Crimson Hexagon, makers of a SaaS platform for deriving business intelligence from social media data. St. Amand also led successful agency-side communications campaigns for a number of well-known technology clients including HP, Motorola, and Texas Instruments.
“Great marketers know the experience consumers have with your brand is the basis for winning and losing, and delivering a better brand experience across channels and devices begins by putting people first,” said St. Amand. “By combining audience insights with tactical marketing performance guidance in a single platform, Visual IQ is extremely well positioned to deliver the intelligence needed to execute on a people-based marketing strategy. There has never been a more exciting time to be in the marketing and advertising industry, and I’m delighted to be joining Visual IQ.”
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.