Media Analytics Expert to Shed Light on How Auto-Marketers Can Use Marketing Attribution to Uncover Cross Channel Insights
Needham, Mass. – October 9, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manu Mathew, CEO and co-founder, will present during the J.D. Power 2013 Automotive Marketing Roundtable, taking place Oct. 15-17 in Las Vegas. Manu will join a highly anticipated panel, “Is the Age of the Free and Anonymous Internet Over?,” which will explore what the future holds for ad targeting across channels.
During this session, panelists will discuss how data is being used for ad targeting and the impact that registration-based websites (like Facebook) will have on tracking performance of ads across platforms. Mathew, a recognized marketing analytics expert and former agency executive, will provide unique insights into the importance of marketing attribution in measuring cross channel performance, which ultimately helps marketers determine which creative elements and messages are most valuable to consumers and produce the most conversions.
Marketing in the automotive industry is highly competitive, and the best marketers know they need to collect and analyze all data touchpoints (both online and offline) to be successful. Last year, Visual IQ unveiled an automotive-specific solution to solve this problem called IQ Envoy for Automotive, which helps digital marketers focus spend on the tactics and channels that led to the greatest vehicle purchase offline. Using real-world examples, this session will explore how marketers can analyze online and offline touchpoints without compromising user privacy.
The J.D. Power Automotive Marketing Roundtable provides a forum for industry experts and thought leaders looking to leverage the Internet to market and sell more vehicles. The 2013 Roundtable event is taking place at The Bellagio Hotel in Las Vegas.
Thursday, Oct. 17, 2013 at 10:45 a.m. PT
Frank Gerstenberger, the director, project management at J.D. Power will lead the discussion as moderator of the session. In addition to Mathew, the panel will include insights from:
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.