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Visual IQ's Manu Mathew to Examine Data-Driven Decision Making in a Multi-Agency World

Panel to Discuss Tactics for Managing Marketing Data Across Partner Channels

Needham, Mass. – July 25, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manu Mathew, co-founder and CEO, will present at the upcoming Massachusetts Innovation & Technology Exchange (MITX) event, “The Science of Marketing: Using Data & Analytics for Winning,” being held in Boston on Thursday, August 1. Mathew will join a highly-informative panel, “Analytically-Aligned Decision Making in the Multi-Agency Context,” which will examine how businesses can deal with data that lives across multiple partner organizations to improve decisions and outcomes.


During this interactive session, panelists will share real-world experiences and examples of how they dealt with the challenges associated with leveraging data spread across a number of different organizations. Mathew, a seasoned technology executive and marketing expert, founded Visual IQ to help organizations recognize opportunities within their marketing data and, as a former agency director, is uniquely equipped to speak to collaboration across different marketing business units, including media buyers and planners, advertising agencies and more.


In today’s data-oriented business environment, marketers are tapped with managing creative processes, buying media and measuring cross channel performance, which presents data-driven decision-making challenges. The complexity increases, however, when data lives across multiple partner organizations and when these organizations handle data in their own way. Using real-world examples, this session will explore how the experience of advertisers, agency partners, media firms and analytic advisors in effectively collaborating to maximize marketing spend.


The MITX Science of Marketing event will bring together the top minds in the industry to explore the ever-changing landscape of data and analytics tools and strategies for marketers. The event, focusing on best practices for leveraging data for business success, will feature major brand executives, technology innovators and key thought leaders. To learn more about the event, taking place at Fidelity Investments on 245 Summer St., or to see the full agenda, please visit the event website.


Thursday, August 1, 2013 at 11:15 a.m. ET


In addition to Mathew, the panel will include insights from:

  • Sonia Chung, Google
  • Paul Musante, T. Rowe Price
  • Don Ryan, iKnowtion
  • Cesar Brea, Force Five Partners (moderator)

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.