The Power of the Market’s Leading Advanced Attribution Solution Now Available Across Adobe Marketing Cloud Solutions
Needham, Mass. – March 24, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it has bolstered its existing integrations with Adobe®Marketing Cloud. Driven largely by joint customer demand, Visual IQ has integrated its IQ Intelligence Suite, a comprehensive set of marketing solutions that leverages the industry’s most rigorous and accurate attribution marketing science to calculate the true quantitative impact of each marketing touchpoint, with Adobe Marketing Cloud, a complete set of integrated solutions that enable marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance. As a result, marketers will be able to seamlessly integrate advanced attribution data with their existing cross channel analytics and better understand audience performance across media channels.
Marketers today must deal with the complexities of a digital world that requires the right mix of data, insights and digital content to be effective. But figuring out what that right marketing mix is—and if it is effective—requires advanced analytics capabilities. The integrations combine the power of Adobe Marketing Cloud that marketers know and use every day with the ability to more accurately measure, personalize and optimize marketing campaigns and digital experiences through the robust cross channel analytics and attribution capabilities found in the IQ Intelligence Suite.
“Companies of all sizes are attempting to accurately quantify the effectiveness of their marketing efforts by better understanding media performance across online and offline channels and determining which mix of tactics produce high-value audience segments efficiently. Combining advanced attribution capabilities with audience insights and data-driven content marketing takes us another step closer to achieving that goal,” said Ned Kumar, Board of Directors, Digital Analytics Association.
“In a constantly evolving market, Adobe is one of the world’s leading developers of technology solutions aimed at unlocking the value of data-driven marketing,” said Jonathan Margulies, Managing Director at Winterberry Group. “Marketers are becoming increasingly aware that understanding cross-channel media performance—as well as their own site traffic—is critical to any sophisticated omni-channel marketing strategy. Partners like Visual IQ can play a critical role in making that happen.”
Visual IQ will significantly augment the existing capabilities found in Adobe Marketing Cloud through integrations across four Adobe solutions:
“Adobe Marketing Cloud is the hub of many brands’ marketing efforts today,” said Manu Mathew, CEO and co-founder of Visual IQ. “Augmenting Adobe’s powerful solutions with Visual IQ’s advanced attribution capabilities is an obvious extension that will give our joint clients the insights they need to not only be more efficient, but also be far more effective.”
Joint Visual IQ-Adobe customers can to take advantage of all of the integrations or choose only those that are relevant to their current marketing ecosystem and associated needs. All are available now.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.